Vast Coworking Group Appoints New CMO and CFO to Drive Growth

Vast Coworking Group, the parent company of Venture X, Office Evolution, Intelligent Office, and Intelligent Assistant, has announced the appointment of Chris Baszto as Chief Marketing Officer and Ozlem Soyturk as Chief Financial Officer. These strategic hires come as the company accelerates growth following its acquisition by New State Capital Partners earlier this year. Baszto will lead global marketing strategy, including brand development, demand generation, and franchise marketing across the portfolio, while Soyturk will oversee financial strategy and planning to support long-term growth and franchisee support. CEO Jason Anderson emphasized the importance of these roles in strengthening the leadership team to meet booming demand for flexible workspace. Baszto brings over two decades of experience, most recently at Industrious, where he helped grow the brand from 100 to nearly 250 locations before its acquisition by CBRE. He also has a background in franchise marketing with Papa John's and Massage Envy. Soyturk, with 20 years in finance, previously served as CFO at Endeavor Schools, where she contributed to expanding from 34 to over 110 locations. She also spent a decade at PwC. Both executives expressed enthusiasm for joining Vast at a pivotal time, focusing on brand storytelling and financial discipline. The appointments reflect Vast's commitment to investing in leadership as the flexible workspace industry evolves. Vast Coworking Group is the world's largest privately-owned franchisor of coworking spaces, headquartered in West Palm Beach, FL. For more information, visit www.vastcoworking.com.