UNLOCKD Appoints Ancient Extracts UK Co-Founder to Board

BitFrontier Capital Holdings, Inc. (OTCID: BFCH), doing business as UNLOCKD Inc., has appointed Jamie Jarrett, Co-Founder of Ancient Extracts UK, to its Board of Directors, effective immediately. This appointment deepens the strategic relationship between UNLOCKD and Ancient Extracts UK as the Company executes its long-term strategy of building a diversified international wellness platform through disciplined acquisitions, commercialization, and operational execution. Over recent months, the two companies have been actively collaborating on ecommerce strategy, digital marketing, product sourcing, operational best practices, and commercialization efforts. Management believes these initiatives create meaningful opportunities to strengthen the Company's operating platform while supporting future growth, including the continued evaluation of opportunities to expand its international wellness portfolio.

Jamie Jarrett is an entrepreneur with extensive experience building direct-to-consumer wellness brands and ecommerce businesses. Prior to co-founding Ancient Extracts UK with Stephen Wycherley, he successfully built and exited several ventures across multiple industries. Over the past decade, his focus has centered on ecommerce, digital advertising, customer acquisition, and wellness product commercialization. Together, Jarrett and Wycherley have developed Ancient Extracts UK into an established wellness brand serving customers throughout the United Kingdom, offering a growing portfolio of functional mushroom products, botanical wellness solutions, and other health-focused consumer products. The business is currently generating approximately 72,000 pounds (approximately US$97,000) in monthly revenue, representing an annualized revenue run rate of approximately 864,000 pounds (approximately US$1.16 million). Ancient Extracts UK further projects that, with appropriate growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million within the next 12 months.

UNLOCKD CEO John P. Gorst stated: 'Jamie's appointment to our Board reflects much more than the addition of an accomplished entrepreneur. Our organizations have developed a strong working relationship, and we've been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition.' Jarrett commented: 'I'm honored to join the UNLOCKD Board of Directors at such an exciting time. Over the past several months, I've had the opportunity to work closely with John, Jordan, and the broader management team, and I've been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform.' Management believes expanding its Board with experienced entrepreneurs strengthens the Company's ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. The Company intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, and create sustainable long-term shareholder value. For more information, visit www.unlockdinc.com.