Tilson PR Wins Silver Davey for PetMeds Influencer Campaign

Tilson PR, the marketing and public relations agency renowned for media strategies that boost the bottom line for national and regional brands, has won a Silver Award in the 2026 Davey Awards for its PetMeds Paw-tners social media influencer campaign. The agency developed the campaign to raise awareness of the animal wellness brand and connect with pet parents. "I am honored to receive this Silver Davey Award on behalf of our team, who amaze me every day with their dedication to driving results for our clients," said Tracy Tilson, president and founder of Tilson PR. "We love creating exciting campaigns like PetMeds Paw-tners that help them to connect and engage with current and future customers."

Presented by the Academy of Interactive and Visual Arts (AIVA), an assembly of more than 1,100 industry leaders from acclaimed brands, institutions and agencies, the 22nd annual Davey Awards recognize the bold ingenuity of small shops proving their creativity has no limits. Winners are chosen from among thousands of entries from boutique agencies, in-house creative and marketing teams, small production companies, and independent creators. Each entry is evaluated against a standard of excellence set by AIVA, reviewed by multiple jurors and scored by a rubric of criteria using a ten-point scale, with final judgments made by the AIVA Executive Jury. "Winners this season showed us that big ideas can come from teams of any size," said AIVA General Manager Josh Campbell. "Congratulations to every one of them, and a heartfelt thank you to the AIVA Jury, whose time and dedication made this celebration possible. We're honored to spotlight work that proves the creativity coming from small shops truly has no limits."

The award-winning PetMeds Paw-tners campaign promoted PetMeds as an online destination for pet essentials, from prescription medications to seasonal and year-round wellness products. Since launching the campaign in May 2025, Tilson PR has partnered with 77 social media influencers to highlight PetMeds through rotating themes and product categories. Together, the influencers produced 76 in-feed posts and 124 stories across Instagram, TikTok, Facebook, and YouTube Shorts. As a result, the campaign generated more than 150,600 engagements with pet parents. The participating influencers had a combined follower count of more than 33.6 million across platforms. Beyond influencer campaigns, Tilson PR helps businesses build brand recognition, launch initiatives and connect with target audiences nationwide. Its services include media relations, social media marketing, content creation, copywriting, crisis management, grand openings, thought leadership, and special event promotions. For more information, visit TilsonPR.com or follow on Instagram @TilsonPR and Facebook @TilsonPR.