Curated News
By: NewsRamp Editorial Staff
November 02, 2026
DeepTarget Honors Dow Credit Union and Finalists with 2026 Digital Impact Awards
TLDR
- DeepTarget's 2026 Digital Impact Awards highlight banks using Banno-integrated personalization to gain deposit growth and cross-sell advantages.
- DeepTarget's plugin for Jack Henry's Banno adapts content based on member data and tracks in-app engagement to measure digital ROI.
- DeepTarget's personalized banking helps community institutions build stronger member relationships and make digital banking more useful for individuals.
- Dow Credit Union won a 2026 Digital Impact Award for a personalized Preferred Checking experience launched directly from Banno.
Impact - Why it Matters
This news matters because it highlights how community banks and credit unions can compete with larger institutions by using data-driven personalization to deepen member relationships and drive deposit growth. As digital banking becomes the primary channel for consumers, the ability to deliver tailored, relevant experiences within platforms like Banno is no longer a nice-to-have but a strategic imperative. The recognition of Dow Credit Union and other finalists demonstrates that intelligent targeting can turn everyday digital interactions into measurable business outcomes, empowering community institutions to retain and grow their customer base in an increasingly digital world.
Summary
DeepTarget, Inc., a leader in intelligent digital personalization for community financial institutions, has announced the winners of its 2026 Digital Impact Awards at the annual JH Connect Client Conference in Kansas City. The awards celebrate banks and credit unions that leverage automated, data-driven personalization within Jack Henry's Banno digital banking platform to achieve measurable growth in relationships and deposits. Dow Credit Union took top honors for its personalized Preferred Checking experience, which dynamically adapts content based on a member's existing relationship and qualification status, provides monthly status updates, and uses custom data fields to guide members to a dedicated microsite. "True innovation isn't just about adopting new digital tools - it's about using data to make every member interaction count," said Mark Gandy, Chief Information Officer at Dow Credit Union. He noted that deploying the DeepTarget, Inc plug-in in Banno enabled frictionless, personalized engagement across digital channels.
Other finalists honored include IncredibleBank for mortgage and deposit campaigns designed to deepen relationships, Georgia United Credit Union for personalized card and checking engagement, Ohio Valley Bank for targeted communications during the first 120 days, and Stone Bank for segmented deposit offers. "Generic digital advertising is obsolete," said Preetha Pulusani, CEO of DeepTarget. "Community institutions hold an inherent advantage in trust, but activating that trust digitally requires real precision." The DeepTarget plugin integrates directly into Banno, enabling institutions to move beyond one-size-fits-all marketing and turn daily digital interactions into drivers of deposit growth and product adoption. DeepTarget's reporting connects in-app engagement to bottom-line conversions, helping institutions measure digital ROI. The company's Intelligent Revenue Automation System™ transforms core and credit data into AI-powered predictive insights, automating intelligent campaigns across channels. To learn more, visit www.deeptarget.com or connect on LinkedIn.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, DeepTarget Honors Dow Credit Union and Finalists with 2026 Digital Impact Awards
