Curated News
By: NewsRamp Editorial Staff
May 12, 2026
This Week Hawaii Turns 60 with Expanded Hybrid Media Model
TLDR
- This Week Hawaii's hybrid model with digital tracking gives advertisers data-driven insights, offering a competitive edge over traditional print-only guides.
- This Week Hawaii maintains four island-specific print editions with QR codes linking to digital content, enabling measurable engagement for advertisers.
- For 60 years, This Week Hawaii has connected travelers to local culture and businesses, fostering community across generations and islands.
- Founded in 1966, This Week Hawaii now produces over 1,300 pages annually and uses QR codes to blend print with digital analytics.
Impact - Why it Matters
This news matters because it demonstrates how a legacy print publication can successfully evolve into a hybrid media model, offering local businesses data-driven advertising tools while preserving authentic, island-specific storytelling. For travelers, it ensures access to trusted, locally produced guides that enhance their experience of Hawaii's unique culture and geography. For advertisers, the integration of QR codes and digital tracking provides measurable ROI, bridging the gap between traditional and digital marketing. This model could serve as a blueprint for other regional publications seeking to remain relevant in an increasingly digital world.
Summary
Founded in 1966, This Week Hawaii marks its 60th anniversary by expanding its hybrid media model, blending print and digital platforms to serve travelers and local businesses across Hawaii's four main islands: Oahu, Maui, Big Island, and Kauai. As the state's longest-running visitor publication, it now produces over 1,300 pages of curated content annually, distributed through the largest network in Hawaii. The anniversary launch introduces enhanced digital tracking tools for advertising partners, including QR codes and engagement metrics, allowing businesses to measure performance alongside the tangible presence of printed guides.
Under Hagadone Media Group, This Week Hawaii maintains island-specific editorial teams who live and work in the communities they cover, ensuring authentic local storytelling. The print editions are distributed at airports, hotels, and visitor centers, while the digital platform, launched in 2005, extends reach to mobile devices. General Manager Ed Chung emphasizes the trust built over six decades, stating the brand has earned the right to be called Hawaii's visitor guide. The hybrid model offers continuity for family-run restaurants, activity operators, and cultural experiences, combining tactile familiarity with digital accountability.
This 60-year milestone reflects an accumulation of trust across generations, as travelers from the 1970s and their descendants now access the same institution through smartphones. The brand continues to serve as a cultural bridge, helping visitors navigate each island's distinct character. Learn more at This Week Hawaii.
Source Statement
This curated news summary relied on content disributed by Press Services. Read the original source here, This Week Hawaii Turns 60 with Expanded Hybrid Media Model
