Curated News
By: NewsRamp Editorial Staff
May 08, 2024
Team Internet CEO Michael Riedl Discusses Growth and Integration Post-Shinez Acquisition
TLDR
- Team Internet gains a competitive edge with the acquisition of Shinez, expanding their product suite and attracting different customer groups.
- The acquisition of Shinez allows Team Internet to cover the entire marketing conversion funnel, targeting consumers at every stage of their decision-making journey.
- The acquisition of Shinez enhances Team Internet's capability to provide tailored commercial offers to consumers, ultimately increasing shareholder value.
- Shinez specializes in listicle-based articles with embedded ads, attracting different customer groups and strengthening Team Internet's relationship with significant internet players like Meta.
Impact - Why it Matters
The acquisition of Shinez by Team Internet has immediate and long-term implications for the company's product suite, earnings, and growth strategies. This news is important for investors and industry professionals as it signals the company's expanded capabilities in targeting consumers at every stage of their decision-making journey, potentially increasing shareholder value and strengthening relationships with key internet players like Meta.
Summary
Team Internet Group PLC CEO Michael Riedl discusses the completion of the acquisition of Shinez, a digital content production and promotion company specializing in listicle-based articles with embedded advertisements. Riedl highlighted the immediate accretive impact on earnings, with a high single-digit EPS accretion expected for the year, even before accounting for synergies. The acquisition strengthens Team Internet's relationship with significant internet players like Meta, providing potential spillover benefits. Looking ahead, Team Internet plans to deepen its involvement in social media and expand its network of demand-side partners to better tailor commercial offers to consumers.
Source Statement
This curated news summary relied on content disributed by News Direct. Read the original source here, Team Internet CEO Michael Riedl Discusses Growth and Integration Post-Shinez Acquisition
