Curated News
By: NewsRamp Editorial Staff
September 16, 2026
TAT and LISA Launch 'Feel All the Feelings' Thailand Travel Campaign
TLDR
- Collect 2,000 Buddy Rewards points or submit THB 2,000 receipts to win one of 500 exclusive LISA prizes and gain a travel edge.
- From 1 May to 31 July 2026, register via LINE OA or amzth.org, check in at 25 ambassador locations, or submit receipts from certified establishments.
- TAT and LISA invite travellers to explore Thailand, distribute income to local communities, and support sustainable tourism for a better tomorrow.
- LISA fans can explore Thailand's green season and win limited-edition merch like photoboxes, T-shirts, scarves, and keychains by joining the campaign.
Impact - Why it Matters
This campaign matters because it directly addresses Thailand’s need to revive tourism in a sustainable and equitable way after recent global disruptions. By incentivising travel to lesser-known provinces—especially during the green season—it helps distribute tourism revenue beyond major hubs like Bangkok and Phuket, supporting local communities and small businesses. The emphasis on certified establishments under Trusted Thailand, STAR, and the Thailand Tourism Awards raises service standards and builds traveller confidence, while the partnership with LISA, a global K-pop icon, amplifies Thailand’s appeal to younger, trend-driven audiences. For travellers, the campaign offers tangible rewards and a compelling reason to explore the country’s hidden gems, turning every trip into a chance to win unique collectibles that celebrate Thai culture. Ultimately, this initiative fosters a more balanced, resilient, and sustainable tourism ecosystem that benefits visitors and locals alike.
Summary
The Tourism Authority of Thailand (TAT) has launched an ambitious new campaign, “Feel All the Feelings, Seeking Thailand's Wonders,” fronted by Amazing Thailand Ambassador LISA. Running from 1 May to 31 July 2026, the initiative encourages both domestic and international travellers to explore the kingdom’s diverse destinations and turn their journeys into rejuvenating experiences. According to TAT Governor Ms. Thapanee Kiatphaibool, the campaign builds on Thailand’s emotional appeal, inviting visitors to delve deeper into each region, especially during the green season when the landscapes are most vibrant. The governor expects the drive to stimulate travel across the country, distribute income to local communities, and elevate tourism standards through collaboration with certified establishments under programmes such as Trusted Thailand, STAR (Sustainable Tourism Acceleration Rating), and the Thailand Tourism Awards. Participants can engage in two ways: collecting points via the Buddy Rewards LINE OA or submitting receipts from certified businesses for a chance to win one of 500 exclusive prizes.
The rewards themselves are designed to celebrate Thai identity. A specially crafted Photobox with LISA Photocards and hologram stickers captures eight scenic vistas. Two “55 Must-Visit Cities” T-shirts spotlight Ban Rak Thai in Mae Hong Son and Khao Sok National Park in Surat Thani, each listing 55 destinations on the back. A silver metal keychain features LISA against Wat Arun Ratchawararam, while a multipurpose silk satin scarf evokes the tea plantations of Chiang Rai. To win, travellers can collect 2,000 Buddy Rewards points by checking in at 25 Amazing Thailand Ambassador Locations—ranging from the Rice Fields of Sapan to Khao Sok National Park—or submit receipts with a minimum spend of THB 2,000 at TAT-recognised establishments, including those listed on Trusted Thailand, Thailand Tourism Awards, and STAR. Registration for the receipt draw closes on 3 August 2026, with winners announced on 31 August 2026 via Facebook: Amazing Thailand. For more details, visit the official campaign page at https://amzth.org/SeekingThailandWonders.
Source Statement
This curated news summary relied on content distributed by Media Outreach. Read the original source here, TAT and LISA Launch 'Feel All the Feelings' Thailand Travel Campaign
