Curated News
By: NewsRamp Editorial Staff
November 12, 2026
LANDMARK Launches Destination CENTRAL with Louis Vuitton Grand Station
TLDR
- Collect three Central Passport stamps to enter a lucky draw for up to 66,000 Asia Miles and exclusive dining privileges at over 50 partners.
- LANDMARK's Destination CENTRAL runs from 28 September 2026 to 28 February 2027, with a Central Passport available at over 20 points and stamps at designated checkpoints.
- Destination CENTRAL enriches the community by celebrating Central's heritage through art, dining, and seasonal events, creating shared memorable experiences for all.
- Louis Vuitton's monumental train station façade at LANDMARK ATRIUM is built with reusable materials and marks the Monogram's 130th anniversary.
Impact - Why it Matters
This initiative reinforces Central's status as a global destination, blending luxury retail, heritage, and immersive experiences to attract both tourists and locals. By partnering with iconic brands like Louis Vuitton and offering incentives such as Asia Miles, LANDMARK not only drives foot traffic and spending but also enhances Hong Kong's appeal as a must-visit city. The focus on sustainable design and community engagement sets a benchmark for future urban activations, showing how districts can reinvent themselves while honouring their history.
Summary
LANDMARK has launched Destination CENTRAL, a district-wide initiative that invites visitors to rediscover Hong Kong's historic heart through a collectible Central Passport, exclusive privileges, and heritage activations. Running from now until 28 February 2027, the programme partners with Hong Kong Tramways and Asia Miles to offer a festive journey across Central. A highlight is Louis Vuitton's monumental installation at LANDMARK, featuring the Louis Vuitton Central Station pop-up, a grand train station façade, and the Le Voyage Louis Vuitton exhibition. Inspired by the Art of Travel, the installation celebrates the Monogram's 130th anniversary and Hong Kong's transport heritage, built with reusable and recyclable materials. The exhibition in LANDMARK ATRIUM's basement showcases the House's trunk-making heritage and savoir-faire.
The refreshed, postcard-themed Central Passport, available from over 20 collection points, weaves celebrations across LANDMARK and the wider district. Visitors who collect three stamps can enter a lucky draw at the Destination CENTRAL Redemption Counter for a chance to win up to 66,000 Asia Miles—equivalent to a round-trip business-class flight to Japan—along with photobooth experiences, limited-edition keepsakes, and dining vouchers. The passport also includes exclusive dining privileges from more than 50 partners, including Lan Kwai Fong, The Murray, and Ocean Park. New dining concept THE CHATER, curated by Mandarin Oriental, Hong Kong, offers an all-day menu, while Platform 1889 on 3/F provides a first-class railway carriage-inspired terrace with views of the Louis Vuitton façade and Central skyline. Olivia Luk, General Manager, Marketing, Hong Kong Central, Hongkong Land Limited, said, "As a key stakeholder deeply rooted in Central, Hongkong Land is delighted to bring Destination CENTRAL to life alongside our district partners, inviting the public to discover the extraordinary charm of Central anew." For full programme details, visit https://destinationcentral.hk.
Source Statement
This curated news summary relied on content distributed by Media Outreach. Read the original source here, LANDMARK Launches Destination CENTRAL with Louis Vuitton Grand Station
