Curated News
By: NewsRamp Editorial Staff
April 28, 2026
TAT and LISA Launch 'Feel All the Feelings' Thailand Travel Campaign
TLDR
- TAT's LISA campaign offers 500 exclusive prizes and a chance to outpace other travelers by checking in early.
- TAT's campaign runs from 1 May to 31 July 2026, with point collection via Buddy Rewards and receipt submissions for prize draws.
- TAT's LISA initiative promotes sustainable tourism and distributes income to local communities across Thailand.
- TAT's LISA campaign features exclusive collectibles like photoboxes and scarves, inspired by Thailand's scenic destinations.
Impact - Why it Matters
This campaign matters because it directly supports Thailand’s post-pandemic tourism recovery by incentivising travel to lesser-known provinces and certified sustainable establishments. It empowers local communities through income distribution, promotes responsible tourism practices, and gives travellers a chance to collect unique, culturally inspired prizes. By aligning with LISA’s global appeal, the initiative also boosts Thailand’s international image as a dynamic and welcoming destination, ultimately fostering long-term economic growth and cultural exchange.
Summary
The Tourism Authority of Thailand (TAT) has launched an exciting new campaign, “Feel All the Feelings, Seeking Thailand’s Wonders,” fronted by Amazing Thailand Ambassador LISA. Running from 1 May to 31 July 2026, the initiative invites travellers to explore the country’s diverse destinations and turn their journeys into rejuvenating experiences. According to TAT Governor Ms. Thapanee Kiatphaibool, the campaign builds on Thailand’s appeal by showcasing the many emotions travel evokes, especially during the green season when the landscape is at its most vivid. The goal is to stimulate travel across all regions, distribute income to local communities, and elevate tourism standards through collaboration with certified establishments.
Participants have two ways to join and win one of 500 exclusive prizes. The first is through Buddy Rewards points: travellers can register via LINE OA @buddyrewardsby1672, check in at designated locations nationwide, and collect points to redeem a special Photobox with LISA photocards and hologram stickers. The second option involves submitting receipts from certified establishments under programmes such as Trusted Thailand, STAR (Sustainable Tourism Acceleration Rating), and the Thailand Tourism Awards (Kinnaree Awards). With a minimum spend of THB 2,000, receipts can be registered online for a chance to win region-specific prizes, including black and white “55 Must-Visit Cities” T-shirts, a multipurpose scarf, and a silver metal keychain, each inspired by different Thai destinations.
The campaign also highlights 25 Amazing Thailand Ambassador Locations, from the rice fields of Sapan in Nan to Khao Sok National Park in Surat Thani, encouraging travellers to discover hidden gems. By partnering with high-quality operators, TAT aims to strengthen traveller confidence and support balanced, long-term growth for Thai tourism. The initiative not only offers memorable collectibles but also invites visitors to open their hearts to the stories and people that make Thailand unique, contributing to a sustainable future for the industry.
Source Statement
This curated news summary relied on content distributed by Media Outreach. Read the original source here, TAT and LISA Launch 'Feel All the Feelings' Thailand Travel Campaign
