Curated News
By: NewsRamp Editorial Staff
August 17, 2026
Taiwan Launches Year-Round Hot Spring Campaign with Celebrity Navigators
TLDR
- Early adopters of Taiwan's Greetings from Springs campaign gain exclusive discounts and limited vouchers, securing a competitive edge in year-round hot spring travel.
- The campaign integrates 19 spring destinations, culinary tours, and cultural activities, with a symposium and partnerships to promote four-season wellness tourism systematically.
- The initiative boosts local economies and cultural exchange, offering half-price forest access and tribal treks to make wellness travel inclusive and community-focused.
- A celebrity runway show and an eight-meter OhBear light installation headline the launch, alongside Taiwan Railway bento boxes and mud spring skincare products.
Impact - Why it Matters
This campaign is significant as it repositions hot spring tourism in Taiwan as a four-season wellness experience, not just a winter activity. By integrating cultural, culinary, and wellness elements, it aims to attract both domestic and international travelers, boosting local economies and promoting sustainable tourism. The involvement of celebrities and international partnerships enhances Taiwan's global visibility as a top wellness destination, potentially increasing tourist numbers and revenue.
Summary
TAIPEI, TAIWAN – The Tri-Mountain National Scenic Area Headquarters, under the Tourism Administration, MOTC, has unveiled the 2026–2027 "Greetings from Taiwan Springs" campaign, aiming to transform hot spring travel into a year-round attraction. The initiative highlights "Four-Season Springs Travel" and "Taiwanese Healing Wellness," connecting 19 unique spring destinations across Taiwan. By integrating culinary experiences, cultural tours, and distinctive accommodations, the campaign seeks to promote wellness tourism throughout the year, not just in the colder months.
The launch press conference was a vibrant affair, featuring celebrity "Hot Spring Travel Navigators" such as acclaimed chef Edward Lee from Netflix's Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. They showcased regional agriculture, specialties, and lifestyle products alongside local businesses. The official launch celebration begins September 4 at Guguan Park in Taichung, with a themed parade of over 500 participants and the lighting of the Lishan–Guguan Light Art Festival, featuring a massive eight-meter "OhBear" light installation. The next day includes a guided tribal trekking tour in Guguan with an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products. For more details, visit the official website at https://www.trimt-nsa.gov.tw/zh-tw/. This campaign is part of a broader effort to boost Taiwan's tourism industry and showcase its unique hot spring culture.
Source Statement
This curated news summary relied on content distributed by Media Outreach. Read the original source here, Taiwan Launches Year-Round Hot Spring Campaign with Celebrity Navigators
