Curated News
By: NewsRamp Editorial Staff
October 02, 2026
Six Chinese Villages Share Tourism Boom with Revenue-Sharing Model
TLDR
- Six Chinese villages share tourism revenue through a 70-20-10 model, turning viral fame into sustainable growth.
- The six-village network links attractions and distributes revenue to encourage longer stays and broader local benefit.
- This cooperative model ensures tourism prosperity is shared across villages, improving livelihoods for over 70 percent of residents.
- Xixinan's viral greenery sparked a six-village tourism cluster with bamboo rafts, trains, and fish-lantern tours.
Impact - Why it Matters
This news matters because it demonstrates a scalable, community-driven approach to rural revitalization that could be replicated elsewhere. As overtourism strains popular destinations worldwide, the six-village cluster offers a blueprint for distributing economic gains more equitably, reducing competition between neighboring communities, and ensuring that local residents benefit directly from tourism growth. The revenue-sharing model not only incentivizes cooperation but also fosters sustainable development by aligning the interests of multiple villages. For policymakers and rural leaders, it highlights how digital visibility can be harnessed for long-term prosperity rather than short-term gains. Moreover, it underscores the potential of grassroots governance to solve complex challenges like revenue generation and equitable distribution without relying on entrance fees. Ultimately, this story illustrates how thoughtful collaboration can turn a viral moment into lasting economic and social value for entire regions.
Summary
In its latest episode, One Green Haven, Six Linked Villages, People's Daily's video series Decoding Rural China's Governance explores how six villages in China are transforming viral online attention into shared rural prosperity. The episode focuses on Xixinan village, which gained internet fame in 2023 when photos of its lush, fairy-tale greenery spread across Chinese social media. But as tourism surged, local leaders faced critical questions: How could the village generate revenue without charging an entrance fee? And how could it share the benefits with neighboring villages instead of competing with them?
Rather than go it alone, Xixinan joined with five nearby villages to form a six-village tourism cluster. Together, they developed a range of complementary attractions, including bamboo raft rides, a sightseeing train, homestays, and nighttime fish-lantern tours. By connecting these experiences into a complete travel route, the network encourages visitors to stay longer and spend more, allowing more local businesses to benefit. Central to this cooperation is a revenue-sharing model: 70 percent of earnings go to the village where a business operates, 20 percent is distributed according to the original equity ratio (with Xixinan taking 5 percent and the other five villages taking 3 percent each), and 10 percent is retained by the town's operating company as working capital. This mechanism ensures that all villages benefit from shared tourism resources while still encouraging each to develop its own distinctive offerings.
The results have been striking. More than 70 percent of residents in the town now work in tourism, and in 2025, each village generated over 1 million yuan (about $140,000) in revenue. The video, distributed via Media OutReach Newswire, shows how natural scenery, connected tourism routes, and a shared-interest mechanism can turn visitor traffic into broader rural development. By linking six villages into a development cluster, the model offers a glimpse of how rural communities in China are exploring new ways to share opportunities and prosperity.
Source Statement
This curated news summary relied on content distributed by Media Outreach. Read the original source here, Six Chinese Villages Share Tourism Boom with Revenue-Sharing Model
