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Six Chinese Villages Share Tourism Boom with Revenue-Sharing Model

People's Daily's video series explores how six Chinese villages turned viral tourism into shared prosperity through a revenue-sharing model, generating over $140,000 each in 2025.

This news matters because it demonstrates a scalable, community-driven approach to rural revitalization that could be replicated elsewhere. As overtourism strains popular destinations worldwide, the six-village cluster offers a blueprint for distributing economic gains more equitably, reducing competition between neighboring communities, and ensuring that local residents benefit directly from tourism growth. The revenue-sharing model not only incentivizes cooperation but also fosters sustainable development by aligning the interests of multiple villages. For policymakers and rural leaders, it highlights how digital visibility can be harnessed for long-term prosperity rather than short-term gains. Moreover, it underscores the potential of grassroots governance to solve complex challenges like revenue generation and equitable distribution without relying on entrance fees. Ultimately, this story illustrates how thoughtful collaboration can turn a viral moment into lasting economic and social value for entire regions.