Curated News
By: NewsRamp Editorial Staff
July 21, 2025
SEGG Media Secures Exclusive Rights to Super League Kerala in $11.6M Deal
TLDR
- SEGG Media secures a strategic $11.6M deal with Super League Kerala, offering exclusive global commercial and broadcast rights, positioning it for significant revenue growth and market expansion.
- SEGG Media's five-year agreement with Super League Kerala includes exclusive rights to international streaming, gaming integration, and sponsorship, targeting a 25% audience increase and revenue through ads and subscriptions.
- This partnership between SEGG Media and Super League Kerala enhances global fan engagement, connecting the Keralite diaspora with their homeland through sports and entertainment.
- SEGG Media's innovative deal with Super League Kerala merges sports, gaming, and entertainment, promising an immersive experience for fans worldwide.
Impact - Why it Matters
This partnership signifies a major step in globalizing Indian football, offering fans worldwide unprecedented access to SLK matches through innovative digital platforms. It not only enhances the league's international presence but also opens new revenue streams and engagement opportunities for stakeholders in the sports and entertainment sectors.
Summary
SEGG Media Corporation, a leading technology company at the intersection of sports, entertainment, and gaming, has announced a groundbreaking five-year, $11.6 million commercial agreement with Super League Kerala (SLK). This marks SEGG Media's first official football league partnership in India, granting it and its Sports.com super app exclusive global commercial and broadcast rights to SLK. The deal, signed in Dubai, encompasses international streaming, gaming integration, sponsorship, and distribution aimed at the Keralite diaspora. Following a successful Season 1 that attracted nearly 13 million viewers, this partnership is poised to expand SLK's global audience by 25% and boost revenue through subscriptions, advertisements, and licensing. For more details, the full press release can be viewed here.
SEGG Media, known for its digital assets like Sports.com and Lottery.com, is revolutionizing fan engagement with a focus on ethical gaming and AI-driven live experiences. The company's innovative approach is setting new standards for how audiences worldwide interact with their favorite content. Investors and enthusiasts can stay updated on SEGG Media's latest developments through its newsroom at http://ibn.fm/SEGG.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Secures Exclusive Rights to Super League Kerala in $11.6M Deal
