Curated News
By: NewsRamp Editorial Staff
December 24, 2025

SEGG Media Hits 150M Viewers with Super League Kerala Streaming Deal

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Original Source

TLDR

  • SEGG Media gains a strategic edge by successfully streaming Super League Kerala matches to over 150 million viewers, validating its live-streaming strategy for expansion in India and MENA.
  • SEGG Media live-streamed 33 Super League Kerala matches over 77 days via its Sports.com platform, reaching over 150 million viewers across app, website, and social channels.
  • This partnership enhances global sports access, bringing professional football from Kerala to millions worldwide and fostering greater cultural exchange through digital engagement.
  • SEGG Media's exclusive streaming of Super League Kerala reached over 150 million viewers, showcasing the growing appetite for regional sports content on digital platforms.

Impact - Why it Matters

This news highlights the accelerating convergence of sports, media, and technology in emerging markets. For viewers, it represents greater access to live sports through digital platforms, breaking geographical barriers. For the industry, SEGG Media's success validates a model for streaming niche sports leagues, which could lead to more investment and competition in sports media rights, particularly in high-growth regions like India and MENA. This expansion can drive innovation in fan engagement through AI and interactive features, potentially setting new standards for how sports are consumed globally. For investors, it signals SEGG Media's effective execution in a competitive sector, with the 150-million-viewer milestone underscoring the scalability of its Sports.com platform and its potential for future revenue through advertising, sponsorships, and subscription models.

Summary

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), a global sports, entertainment and gaming group, has successfully concluded an exclusive streaming partnership with Super League Kerala, India's professional football league. Through its Sports.com platform, the company live-streamed 33 matches over 77 days, culminating with the championship final on December 19th. The initiative reached an impressive audience of more than 150 million viewers across the Sports.com app, website, and various social channels, significantly exceeding the company's internal expectations. This successful venture validates SEGG Media's live-streaming strategy and supports its ambitious plans to expand Sports.com's commercial live sports offerings, sponsorship and advertising initiatives, and regional footprint, particularly in India and the Middle East North Africa region, ahead of the league's third season in 2026.

The company's portfolio of digital assets, which also includes Concerts.com and Lottery.com, is focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, aiming to redefine how global audiences interact with content. For investors seeking the latest news and updates relating to SEGG, information is available in the company’s newsroom. This press release was distributed by MissionIR (“MIR”), a specialized communications platform within the Dynamic Brand Portfolio at IBN that assists IR firms with syndicated content to enhance company visibility. MIR provides services including access to a vast network of wire solutions via InvestorWire, article and editorial syndication to over 5,000 outlets, enhanced press release enhancement, social media distribution, and a full array of tailored corporate communications solutions.

To view the full press release, visit the provided link. MissionIR, powered by IBN, operates from Austin, Texas, and aims to cut through market information overload to bring clients unparalleled recognition and brand awareness. For more information about their services, one can visit their website. It's important to review the full terms of use and disclaimers on the MissionIR website applicable to all content they provide. This successful streaming partnership marks a significant milestone for SEGG Media as it leverages its Sports.com platform to capture a massive audience in a key growth market, demonstrating the potent combination of sports content and digital distribution.

Source Statement

This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Hits 150M Viewers with Super League Kerala Streaming Deal

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