Blockchain Registration Transaction Record

SEGG Media Hits 150M Viewers with Super League Kerala Streaming Deal

SEGG Media's Sports.com live-streamed Super League Kerala to over 150M viewers, validating its strategy and planning expansion in India and MENA ahead of the 2026 season.

This news highlights the accelerating convergence of sports, media, and technology in emerging markets. For viewers, it represents greater access to live sports through digital platforms, breaking geographical barriers. For the industry, SEGG Media's success validates a model for streaming niche sports leagues, which could lead to more investment and competition in sports media rights, particularly in high-growth regions like India and MENA. This expansion can drive innovation in fan engagement through AI and interactive features, potentially setting new standards for how sports are consumed globally. For investors, it signals SEGG Media's effective execution in a competitive sector, with the 150-million-viewer milestone underscoring the scalability of its Sports.com platform and its potential for future revenue through advertising, sponsorships, and subscription models.