Curated News
By: NewsRamp Editorial Staff
July 31, 2025
SAND and September Productions Launch Sustainable Tourism Campaign for Nantucket
TLDR
- SAND's 'How Lovely' campaign with September Productions offers Nantucket businesses a competitive edge by promoting sustainable tourism and attracting mindful travelers year-round.
- The 'How Lovely' campaign by SAND and September Productions systematically addresses Nantucket's tourism challenges through car-free travel, shoulder season visits, and free island experiences.
- SAND and September Productions' campaign enhances Nantucket's quality of life by reducing summer overcrowding and promoting sustainable, accessible tourism for all visitors.
- Discover Nantucket's hidden gems and sustainable travel options through SAND's innovative 'How Lovely' campaign, a fresh take on island tourism.
Impact - Why it Matters
This campaign matters because it addresses the growing need for sustainable tourism practices that protect natural and cultural resources while ensuring destinations remain accessible and enjoyable for future generations. By promoting off-peak travel and car-free exploration, it offers a model for reducing the environmental impact of tourism, which is increasingly important as destinations worldwide grapple with overtourism. For travelers, it presents an opportunity to experience Nantucket's beauty in a more mindful and less crowded setting, potentially enhancing their visit while contributing to the island's preservation.
Summary
SAND, in collaboration with September Productions, has launched the "How Lovely" campaign for the Nantucket Chamber of Commerce, aiming to revolutionize the island's tourism by promoting sustainability. The initiative focuses on three main strategies: encouraging car-free travel to reduce congestion, advocating for visits during the less crowded shoulder seasons, and highlighting the island's array of free attractions. This multimedia campaign, featuring television spots and print ads, is designed to showcase Nantucket as an accessible and sustainable destination. The campaign's creative direction by Dan Driscoll of September Productions and strategic input from SAND's founder, Grant Sanders, underscores the importance of preserving the island's charm while accommodating tourism. The campaign is set to launch across digital platforms, targeting eco-conscious travelers.
About SAND and September Productions: SAND is a creative consultancy known for its innovative branding and strategic communications, while September Productions brings decades of filmmaking expertise to the table. Together, they aim to present Nantucket in a new light, emphasizing sustainability and accessibility. The campaign not only addresses the environmental and infrastructural challenges posed by peak tourism but also opens up new opportunities for visitors to explore the island's beauty responsibly.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, SAND and September Productions Launch Sustainable Tourism Campaign for Nantucket
