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SAND and September Productions Launch Sustainable Tourism Campaign for Nantucket

SAND and September Productions introduce the "How Lovely" campaign for Nantucket, promoting sustainable tourism through car-free travel and off-peak visits. Discover a new way to explore.

This campaign matters because it addresses the growing need for sustainable tourism practices that protect natural and cultural resources while ensuring destinations remain accessible and enjoyable for future generations. By promoting off-peak travel and car-free exploration, it offers a model for reducing the environmental impact of tourism, which is increasingly important as destinations worldwide grapple with overtourism. For travelers, it presents an opportunity to experience Nantucket's beauty in a more mindful and less crowded setting, potentially enhancing their visit while contributing to the island's preservation.