SAND, working with September Productions, has developed an innovative campaign for the Nantucket Chamber of Commerce aimed at transforming how visitors experience the island. The “How Lovely” campaign promotes sustainable tourism through three key initiatives:

1. Car-Free Travel: Encouraging visitors to leave vehicles on the mainland and utilize free public transportation, bike paths, walking, and ride-sharing services.
2. Shoulder Season Exploration: Highlighting the benefits of visiting during The Spring and Fall such as lower costs, fewer crowds, and still-“lovely” weather.
3. Affordable (free, actually) Island Experiences: Showcasing Nantucket’s numerous free attractions, including public beaches, walking trails, natural beauty, and public transit.

The multimedia campaign includes television spots, print advertisements in Yankee Magazine, and comprehensive visitor information guides. Produced in collaboration with Director and Producer, Dan Driscoll of September Productions, the campaign aims to address tourism challenges while presenting Nantucket as an accessible, sustainable destination.

New work can be seen here:
https://youtu.be/Dvd8kzc-zS0
https://youtu.be/YaV66BT2W6w
https://youtu.be/7hPuRvNEAMs

“The number of people on the island in the summer months is great for business but not great for the island’s peace and well-being. Traffic, parking, housing, infrastructure use, and water quality all suffer. So we’re reimagining how people can enjoy Nantucket,” says Grant Sanders, founder of SAND. “The goal is to demonstrate that a quintessential island experience doesn’t require a car or a massive pile of money, and it can also be had outside the often hectic summer season.”

The campaign launches this summer online, YouTube and social media, targeting travelers seeking a more mindful approach to island tourism.

About SAND:
SAND, which stands for Strategy, Art, Narrative, Design, is a hybrid creative and strategy consultancy founded by Grant Sanders, blending the depth of a traditional ad agency with the agility of freelance creative services. With decades of experience spanning agency ownership, creative direction, and client-side marketing, SAND specializes in innovative ideas, brand robustness, and strategic communications. Clients past and present include: Munich Re Insurance, HSB, Nourish Nantucket, The Connecticut Forum, The Undefeated/ESPN, National Space Society, Nantucket Dreamland Foundation, GE, OTIS Elevator, Fidelco Guide Dogs, ACKSmart Solar, Above: Space Development, Nantucket Shellfish Association, and barrie prints.

In a move reflecting the company’s commitment to flexibility and global perspective, SAND will operate entirely in digital nomad mode throughout 2026, working and exploring over 25 countries on five continents. This global immersion will enable SAND to gather unique perspectives and expand creative opportunities for brands in 24 time zones.

About September Production
For decades September Productions has been creating films to help clients tell their stories. We have produced thousands of films from 30 seconds to 30 minutes. Our filmmakers bring a lifetime of production expertise and knowledge to Nantucket Island. Some of our clients include: General Mills, Ford, Disney, Spalding Sports, Mattel, TJ Maxx, Clairol, Nantucket Historical Association, Nantucket Conservation Foundation, The Dreamland Theater, Housing Nantucket, and the Nantucket Shellfish Association.

The post SAND And September Productions Team Up For The Nantucket Chamber of Commerce “How Lovely” Campaign: A New Approach to Sustainable Island Tourism appeared first on citybiz.

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