Curated News
By: NewsRamp Editorial Staff
January 08, 2026
Retail's Blind Spot: Smart Carts Reveal the Hidden Shopping Journey
TLDR
- A2Z Cust2Mate's smart cart technology gives retailers a competitive edge by revealing real-time shopper behavior to optimize layouts and promotions for increased sales.
- Smart carts capture real-time basket activity and decision-making data, bridging the gap between transactional records and actual in-store customer journeys for retailers.
- This technology enhances shopping experiences by reducing friction and personalizing offers, making retail more convenient and rewarding for customers worldwide.
- Smart carts transform ordinary shopping trips into interactive journeys with real-time offers and seamless payments, turning aisles into engaging discovery zones.
Impact - Why it Matters
This development matters because it addresses a fundamental flaw in how physical retail operates. For decades, stores have made billion-dollar decisions on layout, staffing, and promotions based on what customers bought, not how they shopped. This gap means retailers miss why products are abandoned in aisles, how promotions actually influence decisions in real-time, or what causes cart abandonment before checkout. For consumers, this technology promises a more personalized, efficient shopping experience with fewer frustrations. For retailers, it offers the kind of granular, behavioral data that online retailers have used to dominate—data that can reduce operational costs, increase sales, and build genuine loyalty. In an era where brick-and-mortar stores struggle to compete with digital convenience, closing this insight gap isn't just innovative; it's essential for survival.
Summary
In a compelling analysis of modern retail challenges, Yaniv Zukerman, Chief Marketing Officer of A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), argues that retailers have developed a dangerous blind spot. While sophisticated systems track transactions, pricing, and inventory with precision, they have steadily lost visibility into how shoppers actually behave inside the store. This creates a critical disconnect where retailers believe they understand their customers but remain largely ignorant of the in-aisle decisions, hesitations, and trade-offs that define the real shopping journey. The core message is clear: relying solely on aggregated transaction data after the fact leaves a massive gap between guessing and real shopper insight, preventing retailers from truly optimizing the in-store experience.
Zukerman positions his company's flagship product as the solution to this pervasive problem. A2Z Cust2Mate Solutions Corp. creates innovative smart cart solutions designed to transform brick-and-mortar retail by bridging online and in-store shopping. These AI-driven carts act as continuous, consent-based engagement touchpoints, capturing real-time basket activity and delivering personalized offers and product recommendations during the trip. By turning the shopping cart into an intelligent platform, the technology provides retailers with a clearer view of customer movement and decision-making at scale. This visibility enables data-driven store layouts, promotions, and experiences based on actual behavior, not just post-purchase analysis.
The company's modular, all-in-one detachable panels can upgrade legacy shopping cart fleets into intelligent systems that offer seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines. This enhanced customer experience aims to boost satisfaction and loyalty while helping retailers streamline operations and optimize merchandising. The news release, distributed via the TechMediaWire platform—part of the Dynamic Brand Portfolio at IBN—highlights how this technology represents a significant shift from transactional tracking to holistic journey understanding, potentially redefining the future of physical retail.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, Retail's Blind Spot: Smart Carts Reveal the Hidden Shopping Journey
