Curated News
By: NewsRamp Editorial Staff
September 24, 2026
Pride Holdings Launches Pride Cell Wireless with Perch Mobile
TLDR
- Pride Cell gives Pride Holdings Group recurring wireless revenue and daily customer touchpoints to cross-sell its expanding LGBTQ+ brand portfolio nationwide.
- Pride Cell, powered by Perch Mobile and the AT&T network, bundles mobile service with account-level perks and cross-brand promotions across the Pride ecosystem.
- Pride Cell offers inclusive wireless service that supports safe community spaces and connects LGBTQ+ people through a brand built on pride and belonging.
- Pride Holdings Group launches Pride Cell in partnership with Perch Mobile, using daily phone service as a gateway to its venues, events, and media.
Impact - Why it Matters
This news matters because it signals a significant shift in how LGBTQ+-focused businesses can scale and sustain community engagement. By entering the mobile communications market, Pride Holdings Group is creating a recurring revenue stream that also serves as a direct marketing channel for its entire portfolio of venues and brands. For consumers, Pride Cell offers an alternative wireless provider that aligns with their values, potentially fostering a stronger sense of community and belonging. Moreover, this move could inspire other niche brands to explore similar ecosystem strategies, blending services with community building. As the company approaches $100 million in assets, its success could demonstrate the viability of asset-backed, community-centric business models in competitive industries like telecom.
Summary
Pride Holdings Group (OTC: PHSE) has announced the upcoming launch of Pride Cell, a new mobile communications brand developed in partnership with Perch Mobile. The service, powered by the AT&T network, aims to offer competitive wireless connectivity to the LGBTQ+ community while serving as a strategic connective layer across Pride Holdings' expanding portfolio of hospitality, nightlife, entertainment, and lifestyle brands. This launch marks a significant step in the company's evolution from a collection of venues into a unified ecosystem.
Over the past year, Pride Holdings Group has aggressively acquired iconic community venues and brands, pushing its total assets toward the $100 million mark in 2026. The company has also strengthened its capital structure through share buybacks and management purchases. Pride Cell is designed to provide a recurring, everyday touchpoint with customers, functioning as more than just a wireless service—it acts as a gateway to the broader Pride ecosystem. Subscribers will receive account-level perks, cross-brand promotions, and loyalty benefits, introducing them to the company's full range of offerings. As Interim CEO Tim Majors explained, the goal is to build an ecosystem of brands that connect with the community in everyday life, creating another recurring-revenue business for Pride Holdings Group.
Paul Harkins, Chairman of the Board of Perch Mobile Inc., added that wireless service creates a daily relationship with the customer, and by combining Perch's infrastructure with Pride Holdings' community reach, Pride Cell can become an everyday connection between the company and its customers. The service is positioned to launch nationwide, leveraging the AT&T network to deliver reliable connectivity. This initiative not only expands Pride Holdings' business model but also reinforces its commitment to serving the LGBTQ+ community with inclusive, community-focused services.
Source Statement
This curated news summary relied on content distributed by NewMediaWire. Read the original source here, Pride Holdings Launches Pride Cell Wireless with Perch Mobile
