Phunware Names New CEO, Unveils AI-Powered Strategy 2.0

Phunware, Inc. (NASDAQ: PHUN), a mobile-first enterprise cloud platform providing location-based customer intelligence and AI-driven audience engagement tools, has announced a leadership transition and product strategy update to accelerate its Strategy 2.0 and expand into hospitality, healthcare, and other large facility verticals. Dmitry Kroshka has been appointed CEO effective immediately, having served as senior advisor since October 2025. He will lead the company's focus on converting its mobile, location, and customer engagement capabilities into a unified AI-powered platform for complex physical environments. Jeremy Krol, who served as interim CEO, returns to his role as COO. Additionally, Phunware has brought in Build Something Product Group (BSPG), an AI-focused product transformation practice founded by Michael Cerdá, to support product strategy and deployment of Product 2.0. Cerdá, whose previous product leadership includes Disney+, Marcus by Goldman Sachs (Apple Card), and Facebook Newsfeed, will act as senior product leader through the BSPG agreement.

The leadership changes come as operators in hospitality, healthcare, and large facilities increasingly seek platforms that connect mobile interaction, indoor location, behavioral data, and real-time AI-driven personalization. While traditional hospitality, CRM, and Martech systems help operators understand who the customer is and what they have done, Phunware's Strategy 2.0 focuses on helping operators understand what guests are doing on property and how to respond while those interactions are still happening. Recent highlights include the commercial launch of AI Concierge, Phunware's generative AI module integrated with its blue-dot navigation system, on-property maps, and points of interest; development of agentic AI-driven itinerary planning and booking designed to boost ancillary revenue and guest satisfaction; sustained customer retention rates above 95%; and capital flexibility for R&D and growth opportunities. Phunware also plans to showcase its offerings at HITEC North America 2026.

“Phunware is entering a decisive chapter,” said Dmitry Kroshka. “Our goal now is to transform that foundation into focused execution.” The company believes its location deployments, mobile engagement tools, and real-world behavioral data create a strong base for AI-powered guest intelligence in hospitality, healthcare, and similar environments, with plans to expand into adjacent verticals as the guest intelligence platform matures. For more information, visit www.phunware.com.