Curated News
By: NewsRamp Editorial Staff
November 07, 2025
Pharos THC Beverages Launch Statewide in Florida ABC Stores
TLDR
- Pharos gains a competitive edge by expanding into 127 ABC Fine Wine & Spirits locations across Florida, increasing accessibility to their premium THC beverages.
- Pharos beverages containing 5mg or 10mg THC are now systematically distributed through ABC's 127-store network across Florida's major cities and coastal communities.
- Pharos makes tomorrow better by providing Florida's active adult population with clean, relaxing beverage alternatives that enhance social connection and mindful enjoyment.
- Founded by a couple in their 70s, Pharos offers THC-infused sparkling fruit drinks inspired by the ancient Pharos lighthouse of Alexandria.
Impact - Why it Matters
This expansion matters because it represents a significant shift in cannabis accessibility and consumer demographics. As the THC beverage market grows, Pharos's successful entry into mainstream retail channels through ABC Fine Wine & Spirits signals broader acceptance and normalization of cannabis products. More importantly, the brand's specific targeting of older adults (55+) addresses a demographic often overlooked in cannabis marketing, providing safer alternatives to alcohol for relaxation and social enjoyment. This development reflects changing attitudes toward cannabis consumption and offers consumers more choices for mindful relaxation, potentially reducing alcohol-related health risks while meeting the needs of an aging population seeking balanced lifestyle options.
Summary
Pharos, the rapidly emerging infused beverage brand known for its clean ingredients and delicious flavor profiles, has achieved a significant retail milestone with its official launch into 127 ABC Fine Wine & Spirits locations across Florida. This expansion represents a major step forward in the company's mission to make premium infused experiences more accessible to consumers statewide. The partnership with Florida's leading liquor retailer ensures Pharos beverages will be available in both major cities and coastal communities, giving the brand strong statewide visibility and reaching customers seeking sophisticated, mindful alternatives to traditional alcohol.
Florida represents a particularly meaningful market for Pharos, given the state's large retiree population and vibrant community of active adults and baby boomers increasingly seeking functional beverages that deliver balance, relaxation, and great taste without compromise. Founded by a couple in their early 70s, Pharos offers clean, modern formulations specifically designed to meet the needs of this demographic. As Mary Bernuth, Co-Founder and President of Pharos, explained, "Florida is a place where people embrace connection, warmth, and a good time, whether they're winding down at sunset or sharing moments with friends. Our beverages were created for exactly that kind of experience."
The THC beverage category is experiencing rapid growth, and ABC Fine Wine & Spirits recognizes the value of expanding their selection with innovative brands like Pharos. Dave Larue, Executive Vice President of Sales and Purchasing at ABC Fine Wine & Spirits, noted the brand's unique approach to reaching the 55+ audience that's increasingly curious about new ways to relax and socialize responsibly. Pharos continues to expand its footprint across key U.S. markets, with Florida representing a major regional milestone. The brand's focus on clean ingredients, sessionable flavor, and compelling brand storytelling has helped it rapidly gain traction among both retailers and consumers seeking premium infused experiences.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Pharos THC Beverages Launch Statewide in Florida ABC Stores
