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Pharos THC Beverages Launch Statewide in Florida ABC Stores

Pharos THC beverages now available in 127 ABC Fine Wine & Spirits locations across Florida, offering premium infused drinks for relaxation and social enjoyment.

This expansion matters because it represents a significant shift in cannabis accessibility and consumer demographics. As the THC beverage market grows, Pharos's successful entry into mainstream retail channels through ABC Fine Wine & Spirits signals broader acceptance and normalization of cannabis products. More importantly, the brand's specific targeting of older adults (55+) addresses a demographic often overlooked in cannabis marketing, providing safer alternatives to alcohol for relaxation and social enjoyment. This development reflects changing attitudes toward cannabis consumption and offers consumers more choices for mindful relaxation, potentially reducing alcohol-related health risks while meeting the needs of an aging population seeking balanced lifestyle options.