Curated News
By: NewsRamp Editorial Staff
September 29, 2025

Optime Launches V2M: AI-Powered Partner Demand in a Single Link

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Original Source

TLDR

  • Optime's Video2Market delivers 77% engagement and real-time leads directly to partner inboxes, providing a significant competitive advantage in channel marketing.
  • V2M compresses partner marketing into an AI-powered link with personalized video campaigns, smart incentives, and real-time lead delivery to partner representatives.
  • This platform strengthens business relationships by empowering sales reps with better tools, fostering collaboration between vendors and partners for mutual growth.
  • Optime's Video2Market transforms static marketing into interactive AI-powered video links shared via social media, WhatsApp, or email for instant engagement.

Impact - Why it Matters

This development matters because it directly addresses a critical bottleneck in B2B sales: channel partner engagement. Traditional partner marketing often fails because it's cumbersome and doesn't actively involve the sales rep. By putting a personalized, incentive-driven tool directly in the hands of partners, V2M has the potential to dramatically increase the effectiveness and scale of indirect sales channels. For vendors, this means higher ROI on channel programs and faster revenue growth. For partners and their sales reps, it simplifies the process of generating qualified leads and provides immediate rewards, making them more likely to actively promote a vendor's products. In an era where personalized, digital engagement is paramount, this platform could redefine how companies leverage their partner ecosystems to drive business.

Summary

Optime, the recognized leader in channel marketing automation, has launched Video2Market® (V2M), heralding what the company describes as a seismic shift in how vendors and their channel partners generate demand. This new platform moves beyond traditional TCMA (Through-Channel Marketing Automation) by compressing the entire partner marketing experience into a single, AI-powered link. The core innovation is that this link delivers an impressive 77% engagement rate and funnels real-time leads directly into a partner sales representative's inbox. This represents a fundamental reinvention of the process, moving away from what CEO Maria Martin described as "static campaign portals" to a dynamic, interactive model. The platform is positioned not just as an upgrade but as a cutting-edge Partner Demand Automation engine, designed specifically with the needs of partner sales in mind.

The V2M platform is distinguished by its focus on empowering the individual sales representative. It combines AI-driven personalization, multi-layer interactive video campaigns, real-time lead delivery, and smart incentives—all packaged into that single, powerful link. Representatives can share their own unique, personalized video links via social media, direct mail, or messaging apps like WhatsApp. Key features that set it apart include built-in channel incentives such as SPIFFs and MDF, along with AI that personalizes content for specific industry verticals, buyer personas, tone, and language. According to Chief Revenue Officer Claudio Ayub, this makes V2M a "game-changer" that is driving an unparalleled level of innovation, enabling companies to engage with partners and customers in entirely new ways. The platform provides actionable insights like demand sensing and tracks buying group engagement, which Optime states drives higher adoption, accelerated growth, and stronger business relationships compared to legacy systems.

Having been piloted with thousands of channel partners worldwide, V2M is now available to current Optime customers within their familiar Video2Market environment. To showcase the platform in action, Optime will host a live webinar on October 14th, 2025, titled "It's Not Just TCMA Anymore, It's Partner Demand Automation in a Link." Interested parties can register for the webinar or request a demo through the provided links on the Optime website. As a global channel marketing technology leader, Optime continues to specialize in AI-driven solutions, cloud technologies, and enterprise software, committed to empowering organizations to tackle complex challenges. You can learn more about their offerings by visiting the Optime website.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Optime Launches V2M: AI-Powered Partner Demand in a Single Link

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