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Optime Launches V2M: AI-Powered Partner Demand in a Single Link

Optime launches Video2Market V2M, an AI-powered Partner Demand Automation platform. It delivers real-time leads via a single link, moving beyond traditional TCMA for vendors & partners.

This development matters because it directly addresses a critical bottleneck in B2B sales: channel partner engagement. Traditional partner marketing often fails because it's cumbersome and doesn't actively involve the sales rep. By putting a personalized, incentive-driven tool directly in the hands of partners, V2M has the potential to dramatically increase the effectiveness and scale of indirect sales channels. For vendors, this means higher ROI on channel programs and faster revenue growth. For partners and their sales reps, it simplifies the process of generating qualified leads and provides immediate rewards, making them more likely to actively promote a vendor's products. In an era where personalized, digital engagement is paramount, this platform could redefine how companies leverage their partner ecosystems to drive business.