Optics Valley Launches International Communication Alliance to Boost Global Branding

On September 13, the inauguration ceremony of the Optics Valley International Communication Alliance was held in Wuhan, China, under the theme "Chasing the Light, Connecting the World." The event brought together representatives from 13 founding member companies—including FiberHome, China Construction Third Engineering Bureau, HGTECH, YHKT Entertainment, Huakang Clean and Shenglong Electric—as well as more than 100 other Optics Valley enterprises. Established with the support of the News & Information Service Center of Xinhua News Agency, the alliance aims to help companies transition from "product export" to "brand export" by offering one-stop services such as overseas public opinion response and multilingual content production. As part of the initiative, Media OutReach Newswire serves as a key distribution partner, amplifying these global communication efforts.

Speaking as a representative of the founding members, Li Lei, vice president of FiberHome, highlighted the company's extensive global footprint: business covering over 100 countries, wholly owned subsidiaries in 36 countries, and three overseas optical cable plants in Ecuador, Thailand and Hungary. He emphasized that through the alliance, FiberHome will not only export advanced communication technologies but also serve as a bridge for industrial cooperation and people-to-people connectivity. Another founding member, Huakang Clean, a leader in China's cleanroom industry, has made going global a core strategy for the 15th Five-Year Plan period, with market layouts in Southeast Asia, Central Asia, the Middle East, South America and Africa. The ceremony also saw the release of a think tank report by Reference News Press · Reference Think Tank, titled "Going Global, Competing Worldwide: How 'Optics Valley of China' Polishes Its International Calling Card in Service of Building a Strong Nation in Science and Technology — Practices and Insights." The report notes that leading enterprises, represented by the "Seven Stars of Optics Valley," have seen average annual growth in overseas revenue of more than 30 percent. It outlines Optics Valley's global communication path as "one strategic direction and ten keywords," focusing on central-local coordination, AI empowerment, going global as a team, and tailored measures for different markets. The report recommends elevating the Optics Valley story from "corporate behavior" to a "national narrative," leveraging AI for global communication, and moving from "communication empowering industry" to "communication as an industrial capability." A training session on overseas communication capacity building was held alongside the inauguration, featuring lectures by David Wei, founder of Vision Knight Capital, and Cao Yang, deputy director of the International Communication Department of the News & Information Service Center of Xinhua News Agency.