The Hidden Work Behind Your Coworking Membership

In a revealing look at the coworking industry, Jerome Chang, founder of BLANKSPACES, one of America’s oldest coworking brands, explains that the real work begins after a member signs up. Unlike traditional landlords, who complete most tasks before move-in, coworking operators handle extensive onboarding: verifying identity, issuing keys, arranging parking, setting up workspaces, and designating a single point of contact for teams. Members are also asked—though not required—to provide emergency contacts and allergy information, which Chang says is critical for staff to respond effectively in emergencies. This hands-on approach extends to daily operations, from restocking coffee and toilet paper to managing unexpected challenges. Chang shares a story about shower supplies being repeatedly stolen at one location, forcing staff to install dispensers and check daily—a small example of how a few members can consume disproportionate time and resources. “Five percent of the community is the highest maintenance. They take up 95 percent of our time,” he notes. Managing a space for multiple companies with varied schedules and expectations is like running a hotel, Chang says, and the challenge grows with size. He also credits a director of operations with transforming the business, allowing him to focus on growth. For members, Chang advises naming one point of contact, sharing emergency details, communicating setup needs early, and reporting issues promptly. Reading the space rules beforehand also helps. BLANKSPACES, founded in 2008, is now the largest coworking brand in Southern California, operating on a partnership model that shares risk with landlords.