NPI CEO Mitch Gould Honors Veterans Day, Praises Military Values

As the nation observes Veterans Day, Nutritional Products International (NPI) Founder and CEO Mitch Gould is urging Americans to honor the men and women who have served in the U.S. Armed Forces and to reflect on their lasting contributions. Observed annually on November 11, Veterans Day recognizes the dedication, courage, and commitment of all who have served in the military. Gould, a retail industry veteran with more than 35 years of experience, emphasized that the qualities demonstrated by veterans—discipline, perseverance, teamwork, and commitment—are the same values that have shaped his approach to entrepreneurship and leadership. "Veterans Day is an opportunity to thank the men and women who answered the call to serve our country," Gould said. "Their courage, dedication, and willingness to put service above self deserve our respect and gratitude, not just today, but throughout the year."

Gould's recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, explores the personal relationships and career journey that shaped his path from a Brooklyn upbringing to building partnerships with major retailers, athletes, entertainers, and consumer brands. Among the relationships explored are those with individuals whose backgrounds include military service, intelligence, and security operations—experiences that gave Gould a deeper appreciation for the discipline, preparation, leadership, and commitment required in demanding environments. Those lessons continue to influence his perspective on perseverance, personal responsibility, and leadership.

Through NPI's proprietary Evolution of Distribution® platform, Gould has helped domestic and international brands navigate the complexities of entering and scaling within the U.S. retail market, launching and expanding brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe's. He also emphasized that veterans continue to make meaningful contributions to American society long after their military service ends. "Veterans Day reminds us that service to our country deserves lasting recognition," Gould added. "Whether veterans are building businesses, raising families, mentoring others, or serving their communities, their contributions continue to make America stronger. We owe them our gratitude and respect."