Curated News
By: NewsRamp Editorial Staff
November 14, 2025
Nix Innovation Launches to Revolutionize Retail with AI Ventures
TLDR
- Nix Innovation's AI ventures DialoBuy and Xanavo give retailers competitive advantage by reducing cart abandonment and returns through personalized shopping experiences.
- Nix Innovation builds retail ventures using a shared tech core and Lego strategy where AI systems improve discovery and reduce friction throughout the customer journey.
- Nix Innovation creates better shopping experiences that build customer-brand connections and reduce return waste, making retail more enjoyable and sustainable for everyone.
- Nix Innovation's ventures include a virtual salesperson for online stores and mobile shopping that feels like an app but runs in browsers.
Impact - Why it Matters
This development matters because it addresses fundamental challenges that directly affect both retailers and consumers in the digital shopping experience. High return rates and cart abandonment cost businesses billions annually while creating frustration for shoppers. By focusing on experience-driven solutions rather than temporary fixes, Nix Innovation's approach could significantly reduce waste in retail logistics and create more satisfying shopping journeys. For consumers, this means more personalized, intuitive online shopping experiences that better replicate the helpful guidance of in-store service. For retailers, the potential reduction in returns and increased conversion rates could dramatically improve profitability while building stronger customer relationships. As eCommerce continues to grow, solving these core challenges becomes increasingly critical for sustainable retail operations and environmental responsibility through reduced product waste and transportation emissions.
Summary
Nix Innovation, a global venture studio founded by entrepreneur Amir Salehi, has officially launched after a year of development focused on revolutionizing retail and eCommerce. Based in The Hague, Netherlands, the company represents a specialized approach to solving persistent industry challenges through artificial intelligence and deep technology. The studio's name reflects its core philosophy of rejecting outdated methods and starting from zero to build effective solutions for modern retail problems. Founder Amir Salehi emphasized moving beyond surface-level fixes to address fundamental issues like high shopping cart abandonment and increasing return rates by focusing on customer behavior and experience design rather than simply increasing communication touchpoints.
The venture studio enters the market with two active companies already demonstrating traction. Xanavo reimagines mobile shopping by delivering app-like experiences directly through browsers, using AI to personalize product discovery and reduce friction throughout the buying journey. Meanwhile, DialoBuy brings the human touch to online shopping by providing virtual salesperson capabilities that allow customers to ask questions, explore products, and make confident decisions through conversational interfaces. Both ventures share a common technology foundation and operate under what Nix Innovation calls the "Lego strategy," where each company connects with others in the ecosystem to create shared growth and strength.
Nix Innovation specifically targets four core challenges limiting retail growth: user experience friction caused by disconnected touchpoints, return rate challenges stemming from poor product discovery and unclear expectations, logistics complexity involving supply chain inefficiencies, and performance gaps from outdated systems. The studio's founder-friendly model attracts innovative thinkers who challenge conventional approaches, while the shared tech core allows all ventures to accelerate growth and learn from each other's experiences. As one of the few European venture studios exclusively focused on retail and eCommerce, Nix Innovation brings specialized expertise to an industry grappling with digital transformation and evolving consumer expectations.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Nix Innovation Launches to Revolutionize Retail with AI Ventures
