Curated News
By: NewsRamp Editorial Staff
December 12, 2025

Neurogiving Book Hits USA Today Bestseller List, Revolutionizing Fundraising

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TLDR

  • Cherian Koshy's book 'Neurogiving' provides fundraisers with neuroscience-based strategies to gain a competitive edge in donor engagement and retention.
  • The book integrates neuroscience, behavioral economics, and AI research into a systematic framework for designing donor experiences that maximize generosity.
  • By applying science to understand donor psychology, 'Neurogiving' helps create more meaningful giving experiences that strengthen community connections.
  • A fundraising book achieving USA Today bestseller status is rare, showing widespread interest in science-based approaches to philanthropy.

Impact - Why it Matters

This news matters because it signals a paradigm shift in nonprofit fundraising from transactional approaches to evidence-based, human-centered strategies. As charitable giving faces increasing competition for donor attention and resources, Koshy's success demonstrates that professionals are seeking scientifically validated methods to create more meaningful donor experiences. The book's mainstream recognition suggests that behavioral science principles are gaining traction beyond academic circles, potentially leading to more effective fundraising that respects donor psychology while increasing nonprofit sustainability. For donors, this means future charitable interactions may become more personalized and emotionally resonant rather than feeling like transactions. For nonprofit professionals, it provides a research-backed framework to improve donor retention and engagement at a time when many organizations struggle with these challenges. The inclusion of AI and machine learning discussions also positions the sector to leverage emerging technologies ethically and effectively.

Summary

Cherian Koshy's groundbreaking book "Neurogiving: The Science of Donor Decision-Making" has achieved remarkable success, premiering at #132 on the prestigious USA Today bestseller list and ranking #6 on Amazon's business and finance charts. This specialized book, which bridges neuroscience, behavioral economics, and storytelling to reveal how the brain makes decisions about giving, represents a significant achievement for a nonprofit-focused publication. The USA Today list ranks the top 150 best-selling books across all genres and formats nationwide, making Koshy's placement particularly noteworthy given that books on specialized professional topics typically have smaller target audiences compared to mass-market fiction or general business books.

Koshy, a fundraising and behavioral science expert with two decades of experience, expressed humility at the book's reception, noting that earning a spot on the USA Today bestseller list is "nearly unheard of for a fundraising book." He believes this success underscores a powerful truth: the nonprofit sector is eager for science-based insights that make generosity more meaningful and effective. "Neurogiving" integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research into a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment, with the book becoming what Koshy describes as "a movement reshaping how our field understands donors, designs experiences, and inspires generosity."

The book provides illustrative examples and research-informed strategies for applying its principles in real-world fundraising contexts, accessible descriptions of why people give and why they might give repeatedly, and explores the potential role for artificial intelligence and machine learning in donor engagement and personalization. Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, "Neurogiving" serves as an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers. Readers can learn more about this transformative approach to philanthropy at NeurogivingBook.com, where they can access additional resources and information about Koshy's innovative framework for connecting science, strategy, and the human spirit in fundraising.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Neurogiving Book Hits USA Today Bestseller List, Revolutionizing Fundraising

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