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Neurogiving Book Hits USA Today Bestseller List, Revolutionizing Fundraising

Cherian Koshy's Neurogiving book hits USA Today bestseller list, blending neuroscience with fundraising to transform donor engagement through science-based strategies for nonprofits.

This news matters because it signals a paradigm shift in nonprofit fundraising from transactional approaches to evidence-based, human-centered strategies. As charitable giving faces increasing competition for donor attention and resources, Koshy's success demonstrates that professionals are seeking scientifically validated methods to create more meaningful donor experiences. The book's mainstream recognition suggests that behavioral science principles are gaining traction beyond academic circles, potentially leading to more effective fundraising that respects donor psychology while increasing nonprofit sustainability. For donors, this means future charitable interactions may become more personalized and emotionally resonant rather than feeling like transactions. For nonprofit professionals, it provides a research-backed framework to improve donor retention and engagement at a time when many organizations struggle with these challenges. The inclusion of AI and machine learning discussions also positions the sector to leverage emerging technologies ethically and effectively.