Curated News
By: NewsRamp Editorial Staff
November 25, 2025
Neurogiving Book Hits Amazon Bestseller List Before Release
TLDR
- Fundraisers gain a strategic advantage by using neuroscience insights from Cherian Koshy's book to transform prospective donors into committed, long-term supporters.
- Neurogiving provides a point-by-point roadmap integrating neuroscience, behavioral psychology, and AI to systematically design donor experiences that maximize generosity and retention.
- This science-backed approach to fundraising creates more meaningful donor connections, fostering authentic generosity that improves philanthropic impact and community support systems.
- Discover how your brain makes giving decisions through fascinating neuroscience insights that reveal why people donate and how to ethically engage donors.
Impact - Why it Matters
This book represents a fundamental shift in how nonprofits approach fundraising by applying scientific principles to donor engagement. Traditional fundraising often relies on emotional appeals and transactional relationships, but Neurogiving provides evidence-based strategies that could significantly increase donor retention and long-term commitment. For organizations struggling with donor fatigue and declining engagement rates, these neuroscience-backed approaches offer a more sustainable path forward. The timing is particularly relevant as nonprofits face increasing competition for donor attention and resources in a challenging economic environment. By understanding the actual psychological mechanisms behind giving decisions, organizations can create more authentic connections with supporters, potentially transforming how philanthropy functions in the digital age.
Summary
Cherian Koshy's groundbreaking book "Neurogiving: The Science of Donor Decision-Making" has made an impressive debut, premiering at #11 on Amazon's business and finance bestseller list nearly a month before its official December 9, 2025 release through Wiley publishing. The early success, driven by strong presale numbers following Koshy's November 13 social media announcement, demonstrates significant anticipation for this innovative work that bridges neuroscience, behavioral economics, and storytelling to transform how organizations approach fundraising. Koshy, a Certified Fund Raising Executive and Chartered Advisor in Philanthropy with two decades of experience, describes the book as the culmination of everything he's learned about fundraising, leadership, and behavioral science.
"Neurogiving" delivers a revolutionary, science-backed approach to donor engagement that reveals how the brain actually makes decisions about giving, moving beyond transactional fundraising toward more meaningful, ethical, and effective connections. The book provides a comprehensive roadmap featuring up-to-date insights from neuroscience, behavioral psychology, and proprietary research to help fundraisers design donor experiences that maximize generosity and long-term commitment. Readers will find illustrative examples and research-informed strategies for real-world application, accessible descriptions of why people give and why they might give repeatedly, and insights into the potential role of artificial intelligence and machine learning in donor engagement and personalization.
Perfect for nonprofit leaders, fundraisers, philanthropy professionals, major gifts officers, development directors, marketers, and fundraising consultants, the book offers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active supporters. Readers who pre-order can access $429 in exclusive bonuses at neurogivingbook.com, and Koshy invites people to join his LinkedIn Live event on December 2, Giving Tuesday, for an unforgettable conversation about the science of generosity. As Treasurer of the Association of Fundraising Professionals Global Board and member of The Giving Institute and Forbes Nonprofit Council, Koshy continues to shape the future of philanthropy through research, teaching, and practical frameworks that connect science, strategy, and the human spirit.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Neurogiving Book Hits Amazon Bestseller List Before Release
