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Neurogiving Book Hits Amazon Bestseller List Before Release

Cherian Koshy's Neurogiving book hits Amazon bestseller list before Dec 2025 release. Neuroscience meets fundraising with science-backed donor engagement strategies for nonprofits.

This book represents a fundamental shift in how nonprofits approach fundraising by applying scientific principles to donor engagement. Traditional fundraising often relies on emotional appeals and transactional relationships, but Neurogiving provides evidence-based strategies that could significantly increase donor retention and long-term commitment. For organizations struggling with donor fatigue and declining engagement rates, these neuroscience-backed approaches offer a more sustainable path forward. The timing is particularly relevant as nonprofits face increasing competition for donor attention and resources in a challenging economic environment. By understanding the actual psychological mechanisms behind giving decisions, organizations can create more authentic connections with supporters, potentially transforming how philanthropy functions in the digital age.