DES MOINES, IA, November 25, 2025 /24-7PressRelease/ -- "Neurogiving: The Science of Donor Decision-Making" (Dec. 9, 2025, Wiley), by Cherian Koshy, premiered at #11 on Amazon's list of business and finance books almost a month before its release.

"Neurogiving" bridges neuroscience, behavioral economics, and storytelling to reveal how the brain actually makes decisions about giving — and how fundraisers can design donor experiences that feel human, not transactional.

Koshy, a fundraising and behavioral science expert, announced the launch date on his social media Nov. 13 and was thrilled by the early response, which is based on presale numbers.

"I'm incredibly grateful for the generous support this book has received," he said. "It is the culmination of everything I've learned over two decades in fundraising, leadership, and behavior science."

If you've ever wanted to know why donors give, and how to connect with them in more meaningful, ethical, and effective ways, "Neurogiving" is for you. The book delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. It's a revolutionary, science-backed approach to fundraising.

"Neurogiving" integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research into a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. Readers will find:

• Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts.
• Accessible descriptions of the reasons people give and why they might give repeatedly.
• The potential role for artificial intelligence and machine learning in donor engagement and personalization.

Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, "Neurogiving" is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.

Readers who pre-order the book now can get $429 in exclusive bonuses at neurogivingbook.com. Koshy also invites people to join him for a LinkedIn Live at 1:30 p.m. on Dec. 2, Giving Tuesday, for an unforgettable conversation about the science of generosity.

About the Author: Cherian Koshy is a leading expert on the neuroscience of generosity and the author of "Neurogiving: The Science of Donor Decision-Making" (Dec. 9, 2025, Wiley). A Certified Fund Raising Executive (CFRE) and Chartered Advisor in Philanthropy (CAP®), he helps mission-driven organizations harness behavioral science, neuroscience, and ethical AI to inspire authentic giving. As Treasurer of the Association of Fundraising Professionals Global Board and a member of The Giving Institute and Forbes Nonprofit Council, Koshy shapes the future of philanthropy through research, teaching, and practical frameworks that connect science, strategy, and the human spirit. Learn more at NeurogivingBook.com and CherianKoshy.com.

To request an interview with Cherian Koshy, contact:

Michelle Tennant Nicholson, M.A.
International Publicist | Chief Creative Officer
Wasabi Publicity, Inc.
828.749.3200 (office) | 828.817.4034 (cell/WhatsApp)
Michelle@WasabiPublicity.com

For more information visit cheriankoshy.onlinepresskit247.com

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