Curated News
By: NewsRamp Editorial Staff
September 25, 2025
NeoPangea Hires National Geographic Veteran Jen Wallace as VP
TLDR
- NeoPangea gains competitive advantage by hiring Jen Wallace, whose National Geographic experience will drive innovative client partnerships and business growth in experiential design.
- Wallace's career progression from media to photography to digital storytelling demonstrates a methodical approach to building expertise across interactive experience disciplines.
- Wallace's appointment strengthens NeoPangea's ability to create boundary-pushing experiences that advance digital storytelling and interactive innovation for future audiences.
- A National Geographic veteran with nearly two decades of experience now leads marketing strategy for an interactive creative agency exploring uncharted experiential design.
Impact - Why it Matters
This appointment signals a major strategic move in the experiential design industry, where the convergence of digital storytelling, interactive experiences, and branded content is becoming increasingly valuable. Wallace's extensive background at National Geographic represents a significant talent acquisition for NeoPangea, potentially elevating the agency's capabilities in creating immersive experiences that blend education, entertainment, and brand messaging. For consumers, this could mean more sophisticated and engaging interactive experiences across museums, branded installations, and digital platforms. The hire reflects the growing importance of experiential marketing in an increasingly digital world, where brands seek deeper connections with audiences through memorable, interactive engagements rather than traditional advertising. Wallace's track record of innovation during the formative years of digital content marketing suggests she'll bring valuable perspective to navigating current trends in AR, VR, and interactive storytelling.
Summary
NeoPangea, a leading creative agency specializing in interactive experiences and digital innovation, has made a significant strategic hire by appointing Jen Wallace as Vice President of Marketing & Client Strategy. Wallace brings nearly two decades of distinguished experience from National Geographic, where she developed media, digital products, and led strategic business development initiatives. Her career trajectory spans multiple creative disciplines, beginning with media and project management at Conde Nast, transitioning to the photography industry at Jupiter Images (later acquired by Getty Images), and serving as photography editor for National Geographic Kids magazine before advancing to more strategic roles.
At National Geographic's Brand Studio, Wallace demonstrated exceptional talent for pushing digital storytelling boundaries by creating interactive experiences, data visualizations, games, and microsites during the early days of content marketing and paid social media. Her expertise expanded further when she joined the National Geographic Experiences Team in 2016, where she led business development for traveling exhibitions, museum partnerships, and large-scale immersive projects. Brett Bagenstose, Founder and Creative Director of NeoPangea, expressed enthusiasm about the appointment, noting that the agency has collaborated with Wallace for nearly a decade and values her ability to enhance the company's unique culture while bringing visionary talent to the team.
In her new role, Wallace will leverage her storytelling expertise and strategic vision to drive NeoPangea's next phase of growth, focusing on boundary-pushing experiences and innovative client partnerships. Wallace herself expressed excitement about the expanding opportunities in experiential design, gaming, and interactives, comparing her new challenge to being an explorer with an uncharted map. Her appointment reinforces NeoPangea's commitment to attracting top-tier talent and expanding strategic capabilities in the rapidly evolving experiential design sector, positioning the agency for significant growth in partnerships with brands, museums, and themed entertainment pioneers.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, NeoPangea Hires National Geographic Veteran Jen Wallace as VP
