Curated News
By: NewsRamp Editorial Staff
September 17, 2025

Naples Soap Appoints Estée Lauder Veteran as New CFO Amid Growth Push

TLDR

  • Naples Soap Company gains a strategic advantage by appointing Carolyn Thielman, a former Estée Lauder executive, as CFO to drive growth across retail, wholesale, and e-commerce channels.
  • Carolyn Thielman will oversee financial planning, capital allocation, and cash flow management, leveraging her 15 years of experience to scale the company's operations systematically.
  • This leadership transition supports sustainable growth, ensuring continued production of natural, chemical-free products that promote wellness and environmental responsibility.
  • Naples Soap Company, with over 600 clean beauty products, now has a CFO with Estée Lauder expertise to expand its reach and innovation.

Impact - Why it Matters

This leadership change at Naples Soap Company signals strategic positioning for accelerated growth in the competitive clean beauty market. Thielman's extensive experience at Estée Lauder brings valuable expertise in scaling beauty brands, which could drive expansion of the company's retail footprint, product lines, and market presence. For consumers, this may mean broader availability of their natural products and potentially new innovations in clean beauty. For investors, the appointment of an experienced financial leader from a major beauty conglomerate suggests confidence in the company's growth trajectory and could indicate stronger financial management and strategic planning ahead.

Summary

Naples Soap Company (OTCQB: NASO), a prominent omni-channel retailer specializing in clean beauty and wellness products, has announced a significant leadership transition with the appointment of Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings over 15 years of financial leadership experience from Estée Lauder and expertise in scaling beauty and wellness brands. She will oversee financial planning, capital allocation, and cash flow management while guiding growth initiatives across the company's retail, wholesale, and e-commerce channels. This strategic move comes as longtime CFO Jim Milner, CPA, retires after 12 years of service, though he will continue contributing his expertise as a member of the Company's Board of Directors.

Founded in 2009, Naples Soap Company has established itself as a trusted provider of premium skin and hair care products, offering more than 600 items made without harsh chemical additives. The company operates 13 retail locations in Florida and sells products online through their website, while also distributing to over 400 boutiques, spas, and retail stores nationwide through their wholesale division. The company's commitment to sustainability, wellness, and natural ingredients has built a loyal customer base that values their clean beauty approach. For investors and stakeholders seeking more information, the full press release is available through NetworkNewsWire, a specialized communications platform within the Dynamic Brand Portfolio that provides comprehensive financial news distribution services.

Source Statement

This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, Naples Soap Appoints Estée Lauder Veteran as New CFO Amid Growth Push

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