naoo Worlds Surges: 8 Live, 3M Followers, 59% User Growth

naoo AG, the operator of the naoo social media and commerce platform, is seeing early success with its new product format, naoo Worlds, launched in July. Eight Worlds are now live, with six more agreed to launch in the coming weeks. The first creators selected for naoo Worlds collectively command more than 3 million followers across their existing social media channels, providing a substantial pre-existing community to draw from. Since the launch, weekly active users on the naoo Map have grown by 59%, and average app session length has increased by roughly 10%, indicating strong user engagement.

The Kingfluencers network, acquired by naoo in 2025, is playing a key role in the rapid expansion of Worlds. This influencer marketing platform allows naoo to onboard creators with existing communities and roll out the format city by city. The initial focus is on building high local density in Zurich, but the format is already expanding into Basel, Bern, and Lausanne, with automatic translation enabling a rollout across language regions. The first businesses and exclusive offers are now live within Worlds, connecting creators, communities, and naoo Business in a scalable ecosystem. Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, expressed optimism about the early signals, emphasizing that Worlds is designed to convert digital attention into real-world interaction and build persistent communities.

naoo AG is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Dusseldorf Stock Exchange (ticker: NAO; ISIN: CH1323306329). The company aims to connect digital attention with geographic relevance and merchant interaction, using an innovative points-and-rewards system. With the success of Worlds, naoo is demonstrating the strategic value of its Kingfluencers integration and its ability to scale creator-driven communities.