naoo Launches Worlds: AI-Driven Social Discovery Meets Local Business

naoo AG, a Swiss AI-powered Social Discovery, Activation & Commerce Platform, has launched naoo Worlds, a groundbreaking product format that merges creators, artificial intelligence, maps, and local businesses into a unified discovery experience. The first world, "Fresh & Groovy," co-created with DJ Dennis Bauer, guides users through Zurich's vibrant food, drink, pop-up, and lifestyle scene. Users can seamlessly switch between a personalized feed and an interactive map to discover new places based on content and location. This launch marks the beginning of a gradual rollout, with additional creators like Steve Merson and Kevin Lutolf set to build their own worlds. These creators boast a combined reach of over three million followers, funneling substantial community potential directly into the naoo ecosystem for efficient organic growth.

naoo Worlds addresses the growing demand for local digital activation by uniquely combining content, communities, and real-world places. Local businesses can integrate offers into thematically relevant worlds, embedding activations within a cultural and geographic context. This makes the user journey feel natural and inspiring, turning digital discovery into real-world visits. The platform is designed for scalability, with new cities and creators able to add their communities and local businesses. Future plans include AI-native verticals like shopping, travel, real estate, and jobs. As Gregor Doser, Chief Commercial Officer of naoo AG, states, "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience."

naoo AG operates the naoo platform, a next-generation social media and activation ecosystem that connects digital attention with geographic relevance and merchant interaction. The platform features personalized content, gamification, and a points-and-rewards system, incentivizing visits to physical locations. Together with its subsidiary Kingfluencers, Switzerland's leading influencer marketing agency, naoo combines platform innovation with expertise in creators and brand storytelling. The company is headquartered in Zug, employs 41 people, and is listed on the Dusseldorf Stock Exchange. This launch positions naoo at the forefront of creator-led media and local activation, offering a new model for connecting digital inspiration with measurable real-world outcomes.