Curated News
By: NewsRamp Editorial Staff
May 06, 2025
Minivela Launches #MinivelaSummer with 'Cholita Takes L.A.' Premiere
TLDR
- Minivela's #MinivelaSummer launch offers a unique bilingual drama platform, appealing to Latinos, providing a competitive edge in diverse storytelling.
- Minivela's English and Spanish shorts across social media and CTV cater to 18-34-year-old Latinos, offering diverse content with strategic distribution partnerships.
- Minivela's storytelling brings diverse Latino voices to the forefront, fostering cultural representation and unity for a better, more inclusive world.
- From Cholita's LA adventure to Cholos in Beverly Hills, Minivela's fast-paced shorts promise engaging, genre-blending narratives for a dynamic viewing experience.
Impact - Why it Matters
This news matters as it highlights the emergence of a new platform, Minivela, catering to the storytelling needs of bilingual Latinos. By offering a diverse range of content, including telenovela-inspired shorts, Minivela aims to engage a younger audience and provide a platform for Latino creators and influencers to showcase their talent.
Summary
Minivela, the first bilingual drama shorts platform, has launched its summer slate with the premiere of 'Cholita Takes L.A.' The platform, dedicated to serving Latinos in the U.S. and Latin America, features stories created by Manuel Ruiz-Barrera and directed by rising Chicana star Sylvia Ray. The content is produced in partnership with Chicano Hollywood and actor Carlos Ponce.
Minivela's #MinivelaSummer includes a series titled 'The Cholos of Beverly Hills,' which follows a family's journey from East L.A. to Beverly Hills. The platform offers a mix of romantic comedies, original series, and supernatural stories tailored for English, Spanish, and bilingual Latinos aged 18-34.
Source Statement
This curated news summary relied on this press release disributed by Noticias Newswire. Read the source press release here, Minivela Launches #MinivelaSummer with 'Cholita Takes L.A.' Premiere
