Great American Media Launches Pure Flix Familia for Latino Families

Great American Media is expanding its commitment to Latino audiences with the launch of Pure Flix Familia, a new streaming destination designed for families seeking culturally relevant entertainment rooted in faith, family, and shared values. Announced during Hispanic Heritage Month and timed to the start of the Christmas family-viewing season, the platform debuts with Spanish-language programming that will grow to include English-language and bilingual storytelling. Bill Abbott, President and CEO of Great American Media, emphasized that faith and family are at the heart of the company and have deep roots in the Latino community. He expressed a commitment to working with talented Latino creators to tell authentic stories and build a trusted entertainment destination for families in the U.S. and globally.

Pure Flix Familia represents the next step in Great American Media's growth, extending its faith-and-family mission to a new audience while complementing Great American Pure Flix. The platform is built around a Total Latino Market strategy that recognizes how today's Latino audiences move across languages, cultures, countries, and generations. According to Nielsen's 2025 Diverse Intelligence Series report, U.S. Hispanics represent more than $4.1 trillion in purchasing power, and streaming accounts for 55.8% of their total television viewing time, compared with 46% for the overall U.S. population. At launch, Pure Flix Familia will offer original, licensed, and Spanish-dubbed movies, series, family entertainment, and faith-centered storytelling. The debut slate includes the original microdrama Alquilé Un Novio Para Navidad, produced in association with Minivela, a Latino media company co-founded by Manny Ruiz and Carlos Ponce, who serve as programming and creative partners.

In partnership with Chicano Hollywood and a coalition of Latino film festival leaders, Pure Flix Familia will also support Latino storytellers through a national call for Latino-produced feature films and short films centered on family and faith, with selected projects considered for licensing or acquisition. The October launch positions Pure Flix Familia to serve families during the Christmas viewing season, building on Great American Pure Flix's extensive collection of holiday content. The U.S. debut is the first step in a longer-term vision to serve audiences throughout Latin America and Spain and build a global Latino and Spanish-language faith and family entertainment brand. Additional announcements regarding the complete launch slate, subscription options, supported devices, and availability will be made in the coming weeks.