Curated News
By: NewsRamp Editorial Staff
September 08, 2025
Michael Walters Advertising Creative Director Honored with Credit Union Times Luminaries Award
TLDR
- Alex Manella's award from Michael Walters Advertising provides competitive advantage by showcasing proven expertise in driving record growth for credit union clients.
- The Luminaries Award selection process evaluates goal achievement, impact, modernization efforts, and ethical standards through a panel of esteemed industry judges.
- This recognition highlights work that promotes financial well-being and independence through cooperative principles of people helping people worldwide.
- Creative Director Alex Manella won for campaigns like America Saves Week and ICU Day that connect brand values to community impact.
Impact - Why it Matters
This recognition matters because it highlights the growing importance of creative marketing and ethical leadership in the financial services sector, particularly within credit unions that serve millions of Americans. As consumers increasingly seek financial institutions that prioritize member well-being over profits, the innovative approaches celebrated through these awards demonstrate how marketing and advertising professionals are helping credit unions better serve their communities. This ultimately benefits consumers by promoting financial literacy, independence, and community-focused banking alternatives to traditional for-profit institutions.
Summary
Alex Manella, Creative Director at Michael Walters Advertising, has been honored with a prestigious industry recognition by being named to Credit Union Times' Luminaries Awards, Class of 2025. This award celebrates top professionals and organizations that are transforming the cooperative financial services industry through innovation, ethical standards, and dedication to modernization. The selection process involved a panel of esteemed judges evaluating nominees based on goal achievement, impact of their work, commitment to humanization in credit union business, and adherence to high ethical standards.
Michael Walters Advertising, a full-service agency that has worked with major brands including Chicago Cubs, Morton's The Steakhouse, and Blue Cross Blue Shield of Montana, specializes in marketing strategy, brand development, and digital marketing solutions. Manella expressed particular pride in his work on initiatives such as America Saves Week, Military Saves Month, CCUA (Cooperative Credit Union Association), and International Credit Union Day, emphasizing the "people helping people" philosophy that drives their mission to promote financial well-being and independence worldwide.
CU Times Editor-in-Chief Michael Ogden highlighted that these awards recognize the creative approaches individuals and credit union-serving groups use to solve financial issues for members, ultimately creating better communities across the country. The recognition underscores the agency's significant contributions to the financial cooperative landscape and its role in driving positive change within the credit union industry through innovative marketing strategies and brand development expertise.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Michael Walters Advertising Creative Director Honored with Credit Union Times Luminaries Award
