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Michael Walters Advertising Creative Director Honored with Credit Union Times Luminaries Award

Alex Manella of Michael Walters Advertising wins Credit Union Times Luminaries Award 2025 for transforming cooperative financial services through innovative marketing strategies.

This recognition matters because it highlights the growing importance of creative marketing and ethical leadership in the financial services sector, particularly within credit unions that serve millions of Americans. As consumers increasingly seek financial institutions that prioritize member well-being over profits, the innovative approaches celebrated through these awards demonstrate how marketing and advertising professionals are helping credit unions better serve their communities. This ultimately benefits consumers by promoting financial literacy, independence, and community-focused banking alternatives to traditional for-profit institutions.