Curated News
By: NewsRamp Editorial Staff
May 02, 2024
Listen B*tch Challenges Toxic Bounce-Back Culture for New Moms
TLDR
- Listen B*tch challenges bounce back culture, empowering new moms to embrace 'Mom Puberty' and stand out in a crowded wellness market.
- Listen B*tch's campaign includes billboards across Toronto and an online gallery showcasing unfiltered portraits of postpartum moms, aiming to redefine the cultural conversation around postpartum experiences.
- Listen B*tch's initiative aims to make the world a better place by presenting a more realistic view of the joys and hardships that new motherhood presents, encouraging women to dismiss societal pressures to 'bounce back'.
- As part of the campaign, Listen B*tch is launching an online gallery showcasing unfiltered portraits of postpartum moms, offering an unfiltered view on the postpartum period while encouraging women to dismiss societal pressures to 'bounce back'.
Impact - Why it Matters
The campaign aims to redefine the cultural conversation around postpartum experiences by presenting a more realistic view of the joys and hardships that new motherhood presents. It encourages new moms to embrace the physical, psychological, and emotional transformation that comes with motherhood, while dismissing societal pressures to 'bounce back'. This news matters because it highlights the need to support and empower new mothers, as well as challenge harmful societal expectations placed on women postpartum.
Summary
Canadian wellness brand, Listen B*tch, is launching a campaign challenging bounce back culture and encouraging new moms to embrace 'Mom Puberty'. The campaign includes billboards in Toronto and an online gallery showcasing unfiltered portraits of postpartum moms, accompanied by personal narratives. The brand is also donating affirmation card decks to support groups at Sunnybrook and North York General Hospital.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Listen B*tch Challenges Toxic Bounce-Back Culture for New Moms
