Blockchain Registration Transaction Record

Listen B*tch Challenges Toxic Bounce-Back Culture for New Moms

Canadian wellness brand Listen B*tch launches campaign challenging toxic bounce-back culture and urging new moms to embrace 'Mom Puberty'. The campaign includes billboards in Toronto and an online gallery showcasing unfiltered portraits of postpartum moms.

The campaign aims to redefine the cultural conversation around postpartum experiences by presenting a more realistic view of the joys and hardships that new motherhood presents. It encourages new moms to embrace the physical, psychological, and emotional transformation that comes with motherhood, while dismissing societal pressures to 'bounce back'. This news matters because it highlights the need to support and empower new mothers, as well as challenge harmful societal expectations placed on women postpartum.