LandBriefing Launches to Spot Land Opportunities Early

Kaufman Real Estate & Consulting, the advisory arm of Kaufman & Company, has launched LandBriefing (www.landbriefing.com), a new research platform designed to help developers, investors, and operators identify land opportunities across the United States before they become obvious to the broader market. The platform tracks 14 U.S. metros using the Kaufman Opportunity Score, a 0 to 100 framework that weighs price momentum since 2021 (30%), employer and catalyst strength (25%), affordability and undervaluation relative to income and rent (25%), and supply tightness measured by permit and inventory pressure (20%). Markets are categorized into three tiers: Buy Window, Selective/Steady, and Caution/Wait, allowing users to quickly assess where conditions favor a purchase and where risks may outweigh potential rewards.

Each market includes a confidence rating that indicates the reliability of the underlying data, separate from the opportunity attractiveness. Users can customize the platform's weighting sliders to align with their own investment strategies, and the scores, charts, and notes update in real time. Daniel Kaufman, founder of Kaufman & Company and head of Kaufman Real Estate & Consulting, stated, "LandBriefing came out of a simple problem. I wanted a working framework for where to be looking for land right now, not another static report that’s out of date by the time it lands in your inbox. This is the same judgment we use to underwrite our own capital, put in front of the people doing this work every day."

The platform launches with a public data research snapshot, market pages with illustrative sample parcels and live search links to sites like Crexi, LandWatch, LoopNet, and Zillow, and a national indicators section drawing on sources including Freddie Mac, Case Shiller, and the U.S. Census Bureau. A private dashboard offers live watchlist scores and notes for select clients and partners. Future plans include moving to connected live data feeds, adding paid listings data for real-time parcel information, and building automated score alerts for when a market enters Buy Window territory or a new catalyst shifts a metro's ranking. LandBriefing is backed by over 25 years of principal-side real estate experience and more than $2 billion in project value.