Curated News
By: NewsRamp Editorial Staff
October 24, 2025

LALICIOUS Appoints Carla Restaino for Multi-Year Holiday Digital Campaign

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Original Source

TLDR

  • LALICIOUS gains strategic advantage by appointing Carla Restaino to lead a multi-year holiday campaign, driving sales during peak business periods through coordinated digital marketing efforts.
  • LALICIOUS's three-year holiday initiative progresses from influencer seeding and Meta partnerships to livestreams and omnichannel storytelling, culminating in exclusive collaborations and user-generated content.
  • LALICIOUS's holiday campaign connects consumers through inspirational storytelling and self-care experiences, fostering emotional brand connections during the most meaningful time of year.
  • LALICIOUS launches a multi-year holiday campaign featuring influencer collaborations, creator livestreams, and user-generated content contests to create engaging digital experiences.

Impact - Why it Matters

This strategic appointment and multi-year digital campaign represents a significant shift in how luxury beauty brands approach holiday marketing, potentially setting new industry standards for integrated digital storytelling. For consumers, this means more engaging, cohesive holiday shopping experiences across social media platforms with enhanced content, exclusive collaborations, and innovative e-commerce features. The initiative's focus on emotional connection through digital channels could redefine how premium brands build loyalty during peak shopping seasons, while the three-phase rollout demonstrates a sophisticated approach to long-term brand building that balances immediate sales goals with sustainable customer engagement strategies.

Summary

LALICIOUS, the award-winning luxury body care brand celebrated for its natural ingredients and elevated sensory experiences, has made a strategic appointment that signals a major digital transformation for its holiday marketing. The company proudly announces Carla Restaino as Social Media Manager for its ambitious multi-year Holiday Collections initiative spanning 2025–2028. This seasonal project represents one of the brand's most comprehensive digital campaigns to date, unifying e-commerce, production, and wholesale efforts under a cohesive, content-driven holiday roadmap. Restaino, known for crafting high-performing social storytelling and data-led campaign ecosystems, will lead social vision and execution across Instagram and TikTok while integrating PR activations, influencer collaborations, and full-funnel Meta partnerships.

The three-year initiative will roll out in distinct phases, beginning with Holiday 2025 launches featuring coordinated PR mailers, influencer seeding, and synchronized e-commerce drops aligned with inventory readiness. The program expands significantly in Year 2 to include creator-led livestreams, pre-sale windows, and enhanced e-commerce features such as holiday gift guides and PDP video modules. By Year 3, exclusive collaborations, omnichannel storytelling, and user-generated content contests will engage loyal fans while reinforcing LALICIOUS's distinctive holiday identity. Founder and CEO Jessica Kernochan emphasized that Restaino's leadership will deepen the brand's voice during the most critical business period, when over half of the company's annual volume occurs. For more information about this luxury body care brand and its innovative approach to digital marketing, visit https://www.lalicious.com/.

This appointment underscores LALICIOUS's commitment to modernizing its digital ecosystem while honoring its artisanal roots and dedication to self-care. The brand, which has earned recognition across the beauty and wellness sector with features in publications like NewBeauty, Lady Clever, and Brit + Co, views this multi-year initiative as more than just marketing expansion—it represents a long-term vision connecting inspiration, storytelling, and commerce at every consumer touchpoint. Founded by Jessica Kernochan, LALICIOUS continues to innovate within the premium skincare market with rich, whipped textures and addictive scents while maintaining sustainable practices and unmatched sensorial experiences that have defined the brand's luxury positioning.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, LALICIOUS Appoints Carla Restaino for Multi-Year Holiday Digital Campaign

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