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LALICIOUS Appoints Carla Restaino for Multi-Year Holiday Digital Campaign

LALICIOUS appoints Carla Restaino as Social Media Manager for multi-year Holiday Collections initiative 2025-2028, featuring integrated digital campaigns across Instagram, TikTok & Meta partnerships.

This strategic appointment and multi-year digital campaign represents a significant shift in how luxury beauty brands approach holiday marketing, potentially setting new industry standards for integrated digital storytelling. For consumers, this means more engaging, cohesive holiday shopping experiences across social media platforms with enhanced content, exclusive collaborations, and innovative e-commerce features. The initiative's focus on emotional connection through digital channels could redefine how premium brands build loyalty during peak shopping seasons, while the three-phase rollout demonstrates a sophisticated approach to long-term brand building that balances immediate sales goals with sustainable customer engagement strategies.