Curated News
By: NewsRamp Editorial Staff
August 25, 2026
InHealth Media Expands Team with Creative and Social Media Experts
TLDR
- InHealth Media expands with new creative and social directors, bolstering its ability to outpace competitors in the wellness marketing arena.
- The agency integrates creative production and social strategy into its existing distribution platform, ensuring brands are pushed from shelf to consumer.
- This team expansion helps wellness brands connect with consumers, fostering healthier lifestyles through better engagement and storytelling.
- InHealth Media's new hires include a music video director and a tech-savvy social expert, bringing fresh creative energy to health marketing.
Impact - Why it Matters
This news matters because it highlights the growing importance of creative content and social media in the health and wellness industry. As brands compete for consumer attention, the ability to produce engaging visuals and execute sophisticated social strategies is crucial for success. InHealth Media's expansion reflects a broader trend where distribution alone is no longer enough; brands must build a strong digital presence to drive demand and sustain growth. For brands entering the U.S. market, this means having access to integrated services that cover both shelf placement and consumer engagement, which can significantly impact their market performance and long-term viability.
Summary
InHealth Media (IHM), a full-service marketing agency specializing in health, nutrition, and wellness, has expanded its team by adding Scotty Friedman as Creative Director and Jonah Goldsmith as Social Media Director. This strategic move enhances IHM's capabilities in creative production, visual storytelling, social media strategy, and digital brand development, allowing the agency to better serve its growing roster of domestic and international brands seeking visibility in the U.S. market.
Founder and CEO Mitch Gould emphasized the importance of these additions: "Scotty and Jonah bring us additional expertise in two areas that have become increasingly important for consumer brands: high-quality creative content and sophisticated social media marketing." IHM works closely with Gould's sister company, Nutritional Products International (NPI), which specializes in helping international brands enter and expand in the U.S. Gould describes the relationship simply: NPI gets products onto the shelf, while IHM helps get them off the shelf. NPI's Evolution of Distribution® platform provides an integrated path to market, including logistics, regulatory alignment, and retail placement. Once products are on shelves, IHM creates the visibility and consumer demand needed for sales and long-term growth.
Friedman brings over 12 years of experience in cinematography and creative direction, having worked with brands like TLF Apparel and directed music videos for artists like BLP Kosher. Goldsmith, with six years in social media marketing, has worked with over 15 seven-figure brands, including BPI Sports and Squeeze Me Skinny. Their expertise will help IHM clients integrate creative content, social media, and digital advertising into their brand-building efforts. As Gould noted, "Getting a product into the United States and securing distribution is only the first half of the equation." This expansion underscores the evolving requirements for launching and growing consumer brands in today's visual and social-first marketing environment.
Source Statement
This curated news summary relied on content distributed by Newsworthy.ai. Read the original source here, InHealth Media Expands Team with Creative and Social Media Experts
