HR.com Study Reveals Seismic Shift in AI Adoption in Talent Acquisition

HR.com’s HR Research Institute’s latest study, HR.com’s Future of AI and Recruitment Technologies 2024-25, reveals a seismic shift in the adoption of artificial intelligence (AI) in talent acquisition (TA). The use of AI in hiring processes has nearly doubled in one year, soaring from 26% in 2023 to 53% in 2024. While organizations are advancing their recruitment technology capabilities, the study reveals considerable room for improvement in adopting and optimizing modern tools to meet current hiring demands.

Key findings include the lagging performance of recruitment tech, a mismatch in job advertising methods and effectiveness, and the need for better mobile optimization. The study also highlights the superior results achieved by organizations that have adopted advanced recruitment technology, leveraging AI extensively for enhancing TA strategies and predictive analytics. Debbie McGrath, Chief Instigator and CEO of HR.com, emphasizes the urgent need for businesses to embrace cutting-edge tools, particularly AI and mobile optimization, to stay competitive in the war for talent.