Curated News
By: NewsRamp Editorial Staff
January 07, 2026

Hong Kong Fairs Launch 'Pop & Play' Pavilion, Target Global Toy & IP Markets

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TLDR

  • The HKTDC fairs offer exclusive access to over 2,600 exhibitors and limited-edition collectibles, providing a competitive edge in sourcing trending toys and baby products.
  • Three concurrent fairs organized by HKTDC and partners run from January 12-15, 2026, featuring structured zones like Pop & Play and Happy Ageing for systematic sourcing.
  • The fairs promote cross-regional trade cooperation and feature eco-friendly products with a Happy Ageing label, fostering global business connections and sustainable, inclusive market growth.
  • Visitors can explore the new Pop & Play pavilion with 150 trendy IPs, interactive photo spots, and limited-edition collectibles, creating unique experiences and networking opportunities.

Impact - Why it Matters

This news matters because it highlights a significant shift in the global toy and games industry, driven by the booming 'kidult' market and collectibles trend. The introduction of the 'Pop & Play' pavilion and focus on IPs like B.Duck and Hot Toys reflect how brands are leveraging pop culture to tap into multi-billion-dollar markets, offering opportunities for cross-industry collaborations with sectors like entertainment and retail. The 'Happy Ageing' label addresses the growing silver economy, catering to an aging population with specialized products, while the emphasis on eco-friendly toys responds to increasing consumer demand for sustainability. For businesses, these fairs provide a critical platform for networking, sourcing innovative products, and accessing emerging markets, potentially influencing retail trends and consumer preferences worldwide. For consumers, it signals more diverse and high-quality products entering the market, from collectibles to senior-friendly toys, enhancing lifestyle and entertainment options.

Summary

The Hong Kong Trade Development Council (HKTDC) is set to host three major concurrent trade fairs from January 12-15, 2026, at the Hong Kong Convention and Exhibition Centre. The 52nd HKTDC Hong Kong Toys & Games Fair, the 17th HKTDC Hong Kong Baby Products Fair, and the 24th Hong Kong International Stationery & School Supplies Fair will unite under the theme 'New Play for All,' attracting over 2,600 exhibitors from 37 countries. HKTDC Deputy Executive Director Jenny Koo emphasized the fairs' role in fostering international collaboration, particularly through the newly launched 'Pop & Play' pavilion, which showcases around 150 trendy intellectual properties (IPs) like B.Duck, Hot Toys, and threezero, and is open to both trade buyers and the public to expand global market reach.

Key highlights of the 'Pop & Play' pavilion include global premieres of limited-edition collectibles, such as MOMOLAND's debut dolls and TUTU MOKEY figurines, alongside interactive events with renowned designers like Kenny Wong and Steven Choi. The pavilion also features IGable photo spots with mascots Ah Pop and Ah Play, giant statues from franchises like Marvel and Star Wars, and exclusive giveaways like limited-edition collectible cards. Additionally, the fairs introduce a 'Happy Ageing' label to help buyers identify toys for seniors, reflecting global demographic trends, and a 'Green Solutions' label for eco-friendly products, with over 400 exhibitors participating in sustainability initiatives. The Baby Products Fair expands with zones like World of Strollers and Gear, while the Stationery Fair offers the latest in creative supplies, all supported by the EXHIBITION+ model for hybrid online-offline engagement.

The Asia Toys & Games Forum, themed 'Empowering the Toy Industry for Global Success,' will feature insights from experts like Euromonitor International and The Walt Disney Company on market trends and IP strategies. With buyer missions from over 40 countries and participation from e-commerce platforms like Rakuten and Amazon, the fairs aim to drive cross-sector collaboration and boost export confidence, as indicated by a rise in the toy sector's Export Confidence Index. For more details, visit the fair websites at hktoyfair.hktdc.com, hkbabyfair.hktdc.com, and hkstationeryfair.com, and explore the original release on www.newmediawire.com for comprehensive coverage.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Hong Kong Fairs Launch 'Pop & Play' Pavilion, Target Global Toy & IP Markets

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